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Bachelor of Business Analytics

Course code Y00

New in 2026

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About this Course

ECU’s Bachelor of Business Analytics is designed to meet the increasing demand for skilled professionals in the rapidly evolving field of business analytics.

This unique program offers a strong industry focus, positioning graduates for success in a dynamic job market. Students will gain hands-on experience through industry partnerships and innovative initiatives.

The course features a strong emphasis on practical learning. Extra-curricular activities are offered to further enhance students' readiness for internships, with dedicated support to help students secure placements. This course offers a distinctive edge by connecting students directly with industry leaders in the business analytics sector.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course code

Y00

Entry requirements

70 Indicative ATAR

ECU admission and English language requirements apply.

See Course Entry for further information.

Fees

See Fees and Scholarships for further information.

Duration

3 years full-time or part-time equivalent

See Course Details for further information.

Availability & Campus

Location Semester 1 Semester 2
Joondalup FT PT FT PT
Mount Lawley
South West
Online FT PT FT PT
*FT = Full-time study PT = Part-time study ECU City 2026** **ECU City will redefine higher education in Western Australia and will be open to students from February 2026. If you are ensure about how this course is affected, speak to one of our future student specialists.

About this Course

ECU’s Bachelor of Business Analytics is designed to meet the increasing demand for skilled professionals in the rapidly evolving field of business analytics.

This unique program offers a strong industry focus, positioning graduates for success in a dynamic job market. Students will gain hands-on experience through industry partnerships and innovative initiatives.

The course features a strong emphasis on practical learning. Extra-curricular activities are offered to further enhance students' readiness for internships, with dedicated support to help students secure placements. This course offers a distinctive edge by connecting students directly with industry leaders in the business analytics sector.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.

Course code

Y00

CRICOS code

117611A

Entry requirements

ECU admission and English language requirements apply.

See Course Entry for further information.

Fees

See Fees and Scholarships for further information.

Duration

3 years full-time

See Course Details for further information.

Availability & Campus

Location Semester 1 Semester 2
Joondalup FT FT
Mount Lawley
South West
Online
*FT = Full-time study PT = Part-time study ECU City 2026** **ECU City will redefine higher education in Western Australia and will be open to students from February 2026. If you are ensure about how this course is affected, speak to one of our future student specialists.

Course Entry

Admission requirements you'll need to meet for this course.

  • All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

    • AQF Cert IV;
    • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
    • Undergraduate Certificate;
    • Skills for Tertiary Admissions Test;*
    • University Preparation Course;*
    • Indigenous University Orientation Course; or*
    • Experience Based Entry Scheme.*

    * Further information can be found on the Study course entry page.

    For international students, requirements include your secondary school results.

  • English competency requirements may be satisfied through completion of one of the following:

    • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
    • Special Tertiary Admissions Test;*
    • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
    • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
    • University Preparation Course;
    • Indigenous University Orientation Course;*
    • AQF Diploma, Advanced Diploma or Associate Degree;
    • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

    * Further information can be found on the Study course entry page.

Course Entry

Admission requirements you'll need to meet for this course.

  • All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:

    • AQF Cert IV;
    • Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
    • Undergraduate Certificate;
    • Skills for Tertiary Admissions Test;*
    • University Preparation Course;*
    • Indigenous University Orientation Course; or*
    • Experience Based Entry Scheme.*

    * Further information can be found on the Study course entry page.

    For international students, requirements include your secondary school results.

  • English competency requirements may be satisfied through completion of one of the following:

    • Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
    • Special Tertiary Admissions Test;*
    • IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
    • Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
    • University Preparation Course;
    • Indigenous University Orientation Course;*
    • AQF Diploma, Advanced Diploma or Associate Degree;
    • Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
    • Other tests, courses or programs defined on the English Proficiency Bands page.

    * Further information can be found on the Study course entry page.

Course Details

Semester availability

Semester 1: Study full-time at Joondalup or Online

Semester 1: Study part-time at Joondalup or Online

Semester 2: Study full-time at Joondalup or Online

Semester 2: Study part-time at Joondalup or Online

Course Structure

Year 1 - Semester 1
Unit Code Unit Title Credit Points
SBL1100Foundations of Business15
SBL1200Accounting and Finance Essentials15
SBL1300Business Environments & Markets15
SBL1800Work and Career15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
SBL1400Introduction to Business Analytics15
SBL1500Ethics and Responsibility in Business15
SBL1401Managing Data and Information15
SBL1402Current Issues and Storytelling in Business Analytics15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
SBL2800Professional Engagement and Planning15
SBL2401People Analytics and Change Management15
LAW3207Law, Ethics, and Business Analytics15
SBL2400Business Analytics Knowledge15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
MKT3820Data Analysis for Marketing Insights 15
SBL2402Methods and Technology in Business Analytics15
FBL3400Business Internship I30
Year 3 - Semester 1
Unit Code Unit Title Credit Points
MAT3120Machine Learning and Data Visualisation15
SBL3401Artificial Intelligence in Business Analytics Projects15
SBL3102Extended Professional Practice30
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ACC3201Accounting Information Systems15
SBL3402Predictive and Prescriptive Analytics in Business15
FBL3500Business Internship 230

Y00|1

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Course notes

Important course notes

  • Students can choose to complete either a 20-credit point work placement unit or two 30-credit point internship units as a specialisation in this course. The 20-credit point work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.

    Attendance requirements

    Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.

    Clearances and/or Risk Management Protocols Required

    Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.

    Professional practice rules

    Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.

Course learning outcomes

  1. Engage in ethical and socially responsible behaviour.
  2. Apply broad knowledge and diverse perspectives in business analytics contexts.
  3. Solve complex business analytics problems with critical thinking.
  4. Generate innovative and creative ideas in business analytics contexts.
  5. Communicate effectively in business analytics contexts.
  6. Collaborate effectively as a member of a team.
  7. Reflect on experiences for personal and professional development.

Course Details

Semester availability

Semester 1: Study full-time at Joondalup

Semester 2: Study full-time at Joondalup

Course Structure

Year 1 - Semester 1
Unit Code Unit Title Credit Points
SBL1100Foundations of Business15
SBL1200Accounting and Finance Essentials15
SBL1300Business Environments & Markets15
SBL1800Work and Career15
Year 1 - Semester 2
Unit Code Unit Title Credit Points
SBL1400Introduction to Business Analytics15
SBL1500Ethics and Responsibility in Business15
SBL1401Managing Data and Information15
SBL1402Current Issues and Storytelling in Business Analytics15
Year 2 - Semester 1
Unit Code Unit Title Credit Points
SBL2800Professional Engagement and Planning15
SBL2401People Analytics and Change Management15
LAW3207Law, Ethics, and Business Analytics15
SBL2400Business Analytics Knowledge15
Year 2 - Semester 2
Unit Code Unit Title Credit Points
MKT3820Data Analysis for Marketing Insights 15
SBL2402Methods and Technology in Business Analytics15
FBL3400Business Internship I30
Year 3 - Semester 1
Unit Code Unit Title Credit Points
MAT3120Machine Learning and Data Visualisation15
SBL3401Artificial Intelligence in Business Analytics Projects15
SBL3102Extended Professional Practice30
Year 3 - Semester 2
Unit Code Unit Title Credit Points
ACC3201Accounting Information Systems15
SBL3402Predictive and Prescriptive Analytics in Business15
FBL3500Business Internship 230

Y00|1

For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Course notes

Important course notes

  • Students can choose to complete either a 20-credit point work placement unit or two 30-credit point internship units as a specialisation in this course. The 20-credit point work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.

    Attendance requirements

    Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.

    Clearances and/or Risk Management Protocols Required

    Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.

    Professional practice rules

    Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.

Course learning outcomes

  1. Engage in ethical and socially responsible behaviour.
  2. Apply broad knowledge and diverse perspectives in business analytics contexts.
  3. Solve complex business analytics problems with critical thinking.
  4. Generate innovative and creative ideas in business analytics contexts.
  5. Communicate effectively in business analytics contexts.
  6. Collaborate effectively as a member of a team.
  7. Reflect on experiences for personal and professional development.

Fees and Scholarships

Fees

Fees for this course have yet to be confirmed for the next calendar year and are scheduled to be available on the Course Fee Calculator from October.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

Graduates will be well-placed to seek employment in business analytics roles in every industry sector including accounting and finance, human resource management, marketing, project management and supply chain management.

Possible future job titles

Business Analyst, Business Intelligence Analyst, Business Consultant, Analytics Consultant, Data Analyst, HR Analyst, Marketing Analyst, Research Analyst, Supply Chain Analyst

Fees and Scholarships

Fees

Fees for this course have yet to be confirmed for the next calendar year and are scheduled to be available on the Course Fee Calculator from October.

Scholarships

ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.

Find a scholarship

Career Opportunities

Graduates will be well-placed to seek employment in business analytics roles in every industry sector including accounting and finance, human resource management, marketing, project management and supply chain management.

Possible future job titles

Business Analyst, Business Intelligence Analyst, Business Consultant, Analytics Consultant, Data Analyst, HR Analyst, Marketing Analyst, Research Analyst, Supply Chain Analyst

Need some help deciding what to study?

Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.

Creative thinkers start here

Creative thinkers start here

Quick guide to uni-speak

    • The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.

    • ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.

    • CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.

    • A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.

    • Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.

    • If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.

    • If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.

      Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.

    • Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.

    • A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.

    • We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.

    • These are compulsory units you have to successfully complete as part of your course.

    • An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.

Quick guide to uni-speak

    • The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.

    • ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.

    • CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.

    • A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.

    • Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.

    • If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.

    • If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.

      Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.

    • Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.

    • A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.

    • We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.

    • These are compulsory units you have to successfully complete as part of your course.

    • An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.

Do you have any questions about the Bachelor of Business Analytics?

The Important Things

Things you should know about if you're thinking about studying here.

Course Entry

There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.

Fees & Scholarships

Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.

Applying

Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.

ECU Experience

Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.