Marketing Major
Code MAAACX
Why study at ECU?
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A great student experience
As an ECU undergraduate, you can expect the best overall student experience of any of the 38 public universities in Australia. More about QILT.
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The highest quality teaching
ECU is one of the best unis in Australia for teaching. We've had 18 straight years of 5-star ratings in the Good Universities Guide to prove it!
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One of the world's young guns
We're ranked one of the world's best universities under 50 years old, and we've already established a global reputation for such a young institution.
About this Major
Marketing is key to the success of any business.
This major gives you the practical skills to research the needs of customers, bring products to market, create and implement marketing plans, and manage customer relationships, including attracting new customers or retaining existing ones. You could also have the opportunity to do a work placement in an area of interest, making industry contacts and gaining insights into future employment. And you’ll create a portfolio that showcases your talents.
Code MAAACX
Availability & Campus
| Location | Availability |
|---|---|
| Joondalup | |
| Mount Lawley | |
| South West | |
| Online |
Professional Recognition
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This Major has been Accredited by: Australian Marketing Institute (AMI).
This major is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.
Details
Structure
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| MKT2608 | Understanding Buyer Behaviour | 15 |
| MKT2805 | Social Media Marketing | 15 |
| MKT2700 | Applied Omnichannel Marketing | 15 |
| MKT2810 | Digital Marketing | 15 |
| MKT3600 | Market Analysis and Creative Innovation | 15 |
| MKT3820 | Data Analysis for Marketing Insights | 15 |
| MKT3601 | Marketing Strategy | 15 |
For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookNotes
Learning Outcomes
- Engage in ethical and socially responsible behaviour.
- Apply broad knowledge and diverse perspectives in marketing contexts.
- Solve complex marketing problems with critical thinking.
- Generate innovative and creative ideas in marketing contexts.
- Communicate effectively in marketing contexts.
- Collaborate effectively as a member of a team.
- Reflect on experiences for personal and professional development.
Career Opportunities
Employment opportunities
There are career opportunities for marketers in most medium to large organisations that require business-to-business, business-to-consumer, business-to-government, government-to-consumer and not-for-profits-to-consumers communications.
Possible future job titles
Marketing Manager, Brand Manager, Customer Relationship Manager, Sales Manager, Business Development Manager, Product Manager, Advertising and Promotions Manager, Market Researcher
This Major can be studied in the following courses
Experiences
Facilities
View our facilities
Student stories
I've always wanted to have a positive impact on people and the environment throughout my career.
ECU knows that a degree is not enough; you need networks and industry experience to give you an edge, so they gave me lots of opportunities to work on real business challenges.
I've always looked up to strong female business leaders who found a passion or a purpose they could contribute to. At frank green I have been able to inspire and excite generations to engage in reusable and sustainable behaviour.
The Important Things
Things you should know about if you're thinking about studying here.
Course Entry
There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.
Fees & Scholarships
Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.
Applying
Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.
ECU Experience
Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.