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Sport Business Major

Code MAAAJL

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About this Major

Sport provides entertainment to billions of people around the world and is also a multi-billion-dollar industry.

The global growth of the sport industry has increased demand for university graduates with the knowledge and practical skills to manage businesses and become industry leaders in contemporary sports agencies and organisations or manage their own sport business. You’ll graduate with not only theoretical knowledge, but also have the chance to undertake a range of professional industry practice opportunities in relevant industries. You can also specialise in various fields such as marketing, human resource management, public relations, or tourism and hospitality management.

Code MAAAJL

Availability & Campus

Location Availability
Joondalup
Mount Lawley
South West
Online
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Details

Structure

Unit Code Unit Title Credit Points
SPM2112Sport Delivery Systems15
SPM2111Sport Organisation Management15
SPM2510Marketing in Global Sport Business15
SPM3655Sport and Events Funding and Finance15
SPM3113Sport and Leisure Law15
MKT3820Data Analysis for Marketing Insights 15
SPM3114Sport Venues and Events15
SPM3221Sport Business Planning15

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Notes

Important notes

  • Please note this major has a practicum unit (SPM2111) which is core to the program. Students will be required to complete a minimum of 20 hours at a host organisation. These hours may be outside normal university hours.

  • SPM2111: Students will undertake a work integrated learning micro-placement of a minimum of 20 hours in a not-for-profit, incorporated sport organisation/club.

    Attendance requirements

    Students are required to complete 20 hours per practicum at their host organisation. These hours may be outside normal university hours.

    Clearances and/or Risk Management Protocols Required

    Some host organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements. A placement host organisation may have vaccination and other requirements. Please consider this requirement before enrolling in this unit-set, and speak with the Course Coordinator if this raises any concerns. You may not be able to complete placement units if you are unable to meet the placement requirements, which may impact your ability to complete this unit-set.

    Professional practice rules

    Students are provided with Student Guidelines for Work Integrated Learning which detail the expected behaviour and conduct while working in the host organisation.

Learning Outcomes

  1. Engage in ethical and socially responsible behaviour.
  2. Apply broad knowledge and diverse perspectives in sport business contexts.
  3. Solve complex sport business problems with critical thinking.
  4. Generate innovative and creative ideas in sport business contexts.
  5. Communicate effectively in sport business contexts.
  6. Collaborate effectively as a member of a team.
  7. Reflect on experiences for personal and professional development.

Career Opportunities

Employment opportunities

There are career opportunities within a range of professional, commercial, not-for-profit and government sport organisations at local, state, national and international levels. Within these types of organisations, your role may involve managing aspects of sport clubs, businesses, associations and federations, sport facilities and venues, player and athlete development, sport programs, events and services, sales, communications and marketing, or the hiring, training and supervising of staff.

Possible future job titles

Sport Association CEO, Sport Development Manager, Sport Event Manager, Sport Marketing and Sponsorship Manager, Sport Corporate Affairs Manager, Sport Communications Manager, Sport Membership Manager, Sport Club Manager, Player Manager, Sport Business Owner/Manager

This Major can be studied in the following courses

Experiences

The Important Things

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