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Marketing for the Creative Arts Major

Code MAAALP

Why study at ECU?

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About this Major

This major is ideal for someone who wants to work in the business side of the diverse and exciting creative industries.

You’ll learn skills in marketing, digital innovations and analytics to enable you to research the needs of customers, bring products to market, create and implement marketing plans, and manage customer relationships. You’ll also develop an understanding of new media, arts festivals and the arts in general. As part of your studies, you’ll work in close collaboration with employers in the marketing and arts industry and this could lead to employment opportunities in either of these sectors.

Code MAAALP

Availability & Campus

Location Availability
Joondalup
Mount Lawley
South West
Online
= Available
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Details

Structure

Unit Code Unit Title Credit Points
MKT1600Marketing Principles & Practices15
MKT2805Social Media Marketing15
ADM2600Arts Organisations Management15
ADM2615Arts and Festivals Marketing15
ADM2605Finance and Funding for the Arts15
MKT3820Data Analysis for Marketing Insights 15
ADM3615Digital Arts Experiences15
MKT3601Marketing Strategy15

For more detailed unit information for this Major take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.

Student handbook

Notes

Important notes

  • Mount Lawley campus for ADM2600; ADM2615; ADM2605; ADM3615

Learning Outcomes

  1. Engage in ethical and socially responsible behaviour.
  2. Apply broad knowledge and diverse perspectives in marketing and creative arts.
  3. Solve complex marketing and creative arts problems with critical thinking.
  4. Generate innovative and creative ideas in marketing in the context of the creative arts.
  5. Communicate effectively in marketing in the context of the creative arts.
  6. Collaborate effectively as a member of a team.
  7. Reflect on experiences for personal and professional development.

Career Opportunities

Employment opportunities

There are career opportunities in film and TV, advertising and marketing, events, social media, architecture, crafts and design and creative roles within the IT sector.

Possible future job titles

Marketing Associate Professional, Retail Marketing Executive, Marketing Coordinator, Activation Executive, Account Manager, Creative Director, Technical Writer, Multimedia Artist, Arts Officer, Producer, Director, Visual Artist, Visual Designer

This Major can be studied in the following courses

Experiences

The Important Things

Things you should know about if you're thinking about studying here.

Course Entry

There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.

Fees & Scholarships

Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.

Applying

Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.

ECU Experience

Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.