Bachelor of Marketing, Advertising and Public Relations
Course code Y99
Why study at ECU?
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A great student experience
As an ECU undergraduate, you can expect the best overall student experience of any of the 38 public universities in Australia. More about QILT.
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The highest quality teaching
ECU is one of the best unis in Australia for teaching. We've had 18 straight years of 5-star ratings in the Good Universities Guide to prove it!
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One of the world's young guns
We're ranked one of the world's best universities under 50 years old, and we've already established a global reputation for such a young institution.
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About this Course
This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations - to give you a suite of skills to work in any creative industry.
You’ll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.
You’ll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Course code Y99
Entry requirements
70 Indicative ATAR
ECU admission and English language requirements apply.
See Course Entry for further information.
Fees
Commonwealth supported - estimated 1st year indicative fee AUD $17,000
See Fees and Scholarships for further information.
Availability & Campus
| Location | Semester 1 | Semester 2 |
|---|---|---|
| Joondalup | FT PT | FT PT |
| Mount Lawley | ||
| South West | ||
| Online | FT PT | FT PT |
Location
This course requires attendance at more than one campus or location. See Course Notes.
About this Course
This course is unique to ECU. It blends three different but related disciplines - marketing, advertising and public relations - to give you a suite of skills to work in any creative industry.
You’ll hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You may also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.
You’ll work with industry contacts, using the latest software to gain the skills you need to attract new customers, retain existing customers and enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media and create portfolios that showcase your learnings and talents.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
Course code Y99
CRICOS code 077130J
Entry requirements
ECU admission and English language requirements apply.
See Course Entry for further information.
Fees
International students - estimated 1st year indicative fee AUD $37,500
See Fees and Scholarships for further information.
Availability & Campus
| Location | Semester 1 | Semester 2 |
|---|---|---|
| Joondalup | FT | FT |
| Mount Lawley | ||
| South West | ||
| Online | FT PT | FT PT |
Location
This course requires attendance at more than one campus or location. See Course Notes.
Course Entry
Admission requirements you'll need to meet for this course.
-
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
- AQF Cert IV;
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
- Undergraduate Certificate;
- Skills for Tertiary Admissions Test;*
- University Preparation Course;*
- Indigenous University Orientation Course; or*
- Experience Based Entry Scheme.*
* Further information can be found on the Study course entry page.
For international students, requirements include your secondary school results.
-
English competency requirements may be satisfied through completion of one of the following:
- Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
- Special Tertiary Admissions Test;*
- IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
- Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
- University Preparation Course;
- Indigenous University Orientation Course;*
- AQF Diploma, Advanced Diploma or Associate Degree;
- Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
- Other tests, courses or programs defined on the English Proficiency Bands page.
* Further information can be found on the Study course entry page.
Course Entry
Admission requirements you'll need to meet for this course.
-
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
- AQF Cert IV;
- Successfully completed 0.25 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent);
- Undergraduate Certificate;
- Skills for Tertiary Admissions Test;*
- University Preparation Course;*
- Indigenous University Orientation Course; or*
- Experience Based Entry Scheme.*
* Further information can be found on the Study course entry page.
For international students, requirements include your secondary school results.
-
English competency requirements may be satisfied through completion of one of the following:
- Year 12 English ATAR/English Literature ATAR grade C or better or equivalent;
- Special Tertiary Admissions Test;*
- IELTS Academic Overall band minimum score of 6.0 (no individual band less than 6.0);
- Successfully completed 1.0 EFTSL of study at bachelor level or higher in the UK, Ireland, USA, NZ or Canada;
- University Preparation Course;
- Indigenous University Orientation Course;*
- AQF Diploma, Advanced Diploma or Associate Degree;
- Successfully completed 0.375 EFTSL of study at bachelor level or higher at an Australian higher education provider (or equivalent); or
- Other tests, courses or programs defined on the English Proficiency Bands page.
* Further information can be found on the Study course entry page.
Course Details
Semester availability
Semester 1: Study full-time at Joondalup or Online
Semester 1: Study part-time at Joondalup or Online
Semester 2: Study full-time at Joondalup or Online
Semester 2: Study part-time at Joondalup or Online
Course Structure
Students are required to complete 16 Core Units. This will be supported by an 8-unit supplementary program, comprising a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| CMM1600 | Foundations of Advertising | 15 |
| CMM1605 | Communication Campaigns | 15 |
| MKT2608 | Understanding Buyer Behaviour | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2805 | Social Media Marketing | 15 |
| CMM1610 | Understanding Audiences | 15 |
| CMM1615 | Media Content Strategy | 15 |
| CMM2610 | Strategic Branding | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2810 | Digital Marketing | 15 |
| CMM2605 | Principles of Inclusive Communication | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2700 | Applied Omnichannel Marketing | 15 |
| MKT3820 | Data Analysis for Marketing Insights | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT3600 | Market Analysis and Creative Innovation | 15 |
| CMM3600 | Corporate Communication and Public Relations | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT3601 | Marketing Strategy | 15 |
| CMM3605 | Global Communication | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
Students are to select from the listed unit sets, or as approved by the Course Coordinator.
Y99|13
For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookMajors you can study in this course
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
Course notes
Important course notes
-
The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.
-
Students can choose to complete either a 15-credit point work placement unit or two 30-credit point internship units as part of this course. The 15-credit work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their major and/or course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.
Attendance requirements
Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.
Clearances and/or Risk Management Protocols Required
Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.
Professional practice rules
Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.
Course learning outcomes
- Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
- Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
- Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
- Collaborate effectively in team settings to produce measurable outcomes.
- Generate creative ideas for business innovations that respond to opportunities and constant change.
- Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
- Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.
Professional Recognition
CourseAccredited by: Australian Marketing Institute (AMI)
MajorsOne or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
Course Details
Semester availability
Semester 1: Study full-time at Joondalup or Online
Semester 1: Study part-time Online
Semester 2: Study full-time at Joondalup or Online
Semester 2: Study part-time Online
Course Structure
Students are required to complete 16 Core Units. This will be supported by an 8-unit supplementary program, comprising a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| CMM1600 | Foundations of Advertising | 15 |
| CMM1605 | Communication Campaigns | 15 |
| MKT2608 | Understanding Buyer Behaviour | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2805 | Social Media Marketing | 15 |
| CMM1610 | Understanding Audiences | 15 |
| CMM1615 | Media Content Strategy | 15 |
| CMM2610 | Strategic Branding | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2810 | Digital Marketing | 15 |
| CMM2605 | Principles of Inclusive Communication | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2700 | Applied Omnichannel Marketing | 15 |
| MKT3820 | Data Analysis for Marketing Insights | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT3600 | Market Analysis and Creative Innovation | 15 |
| CMM3600 | Corporate Communication and Public Relations | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT3601 | Marketing Strategy | 15 |
| CMM3605 | Global Communication | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
Students are to select from the listed unit sets, or as approved by the Course Coordinator.
Y99|13
For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookMajors you can study in this course
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
Course notes
Important course notes
-
The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.
-
Students can choose to complete either a 15-credit point work placement unit or two 30-credit point internship units as part of this course. The 15-credit work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their major and/or course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.
Attendance requirements
Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.
Clearances and/or Risk Management Protocols Required
Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.
Professional practice rules
Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.
Course learning outcomes
- Apply broad and coherent knowledge to a range of business situations, incorporating international/global/cultural perspectives.
- Access, analyse and critically evaluate relevant information to solve challenging business problems systematically.
- Communicate business knowledge, concepts and advice persuasively and clearly in both written and oral formats, using relevant technology.
- Collaborate effectively in team settings to produce measurable outcomes.
- Generate creative ideas for business innovations that respond to opportunities and constant change.
- Reflect on feedback and critique one's own performance in order to identify and plan opportunities for development.
- Value professional behaviours and/or personal citizenship that reflect an appreciation of the interrelationship between business ethics and corporate social responsibility.
Professional Recognition
CourseAccredited by: Australian Marketing Institute (AMI)
MajorsOne or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
Fees and Scholarships
Fees
- AUD $17,000 - Commonwealth supported estimated 1st year indicative fee 1
Note
1 The 'estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.
Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.
Scholarships
ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.
Find a scholarshipCareer Opportunities
This combination of disciplines in one course will equip you with a competitive career advantage across many industries.
Possible future job titles
Marketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher
Fees and Scholarships
Fees
- AUD $37,500 - International students estimated 1st year indicative fee 1
Note
1 The 'estimated 1st year indicative fee' is provided as a guide only, and has been calculated based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for each individual unit you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.
Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.
Scholarships
ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.
Find a scholarshipCareer Opportunities
This combination of disciplines in one course will equip you with a competitive career advantage across many industries.
Possible future job titles
Marketing Manager, Digital Marketing Manager, Brand Manager, Product Manager, Business Development Manager, Market Researcher, Media Planner, Advertising and Promotions Manager, Copywriter, Desktop Publisher
Need some help deciding what to study?
Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.
Creative thinkers start here
Creative thinkers start here
Student stories
-
I've always wanted to have a positive impact on people and the environment throughout my career.
ECU knows that a degree is not enough; you need networks and industry experience to give you an edge, so they gave me lots of opportunities to work on real business challenges.
I've always looked up to strong female business leaders who found a passion or a purpose they could contribute to. At frank green I have been able to inspire and excite generations to engage in reusable and sustainable behaviour.
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I feel more equipped to meet the professional standards
I adore how applicable my ECU assignments are to real life. I feel more equipped to meet the professional standards expected of me when I begin a career in the area I'm focused on because I had the opportunity to work on really professional assignments.
Quick guide to uni-speak
-
-
The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.
-
ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.
-
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.
-
A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.
-
Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.
-
If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.
-
-
-
If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.
Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.
-
Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.
-
A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.
-
We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.
-
These are compulsory units you have to successfully complete as part of your course.
-
An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.
-
Quick guide to uni-speak
-
-
The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.
-
ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.
-
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.
-
A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.
-
Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.
-
If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.
-
-
-
If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.
Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.
-
Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.
-
A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.
-
We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.
-
These are compulsory units you have to successfully complete as part of your course.
-
An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.
-
Do you have any questions about the Bachelor of Marketing, Advertising and Public Relations?
The Important Things
Things you should know about if you're thinking about studying here.
Course Entry
There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.
Fees & Scholarships
Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.
Applying
Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.
ECU Experience
Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.