Marketing Specialisation
Code SPAAPI
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About this Specialisation
Provides students with the skills and knowledge to think strategically when it comes to social and digital media.
Confidence and competence in digital and social media is crucial for all marketing industry professionals, and those who own or manage a small to medium business. This specialisation is designed in consultation with industry, so students become proficient in the application of digital marketing technologies relevant to their careers. Students participate in a range of projects which include developing a social media marketing plan; and learning about digital analytics, Search Engine Optimisation, and artificial intelligence. These skills can be applied to the development of new products and strategic marketing plans to assist in organisational success.
Code SPAAPI
Availability & Campus
| Location | Availability |
|---|---|
| Joondalup | |
| Mount Lawley | |
| South West | |
| Online |
Details
Structure
For more detailed unit information for this Specialisation take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookCareer Opportunities
Employment opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas associated with digital marketing and innovation.
Possible future job titles
Marketing Manager, Customer Relationship Manager, Digital Marketing Specialist, Social Media Manager, Content Creator, Social Media Strategist, Marketing Coordinator, Digital Marketing Campaign Coordinator
This Specialisation can be studied in the following courses
Experiences
The Important Things
Things you should know about if you're thinking about studying here.
Course Entry
There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.
Fees & Scholarships
Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.
Applying
Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.
ECU Experience
Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.