Master of Marketing and Innovation Management
Course code L42
Why study at ECU?
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A great student experience
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About this Course
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.
Course code L42
Entry requirements
ECU admission and English language requirements apply.
See Course Entry for further information.
Admissions
Fees
Domestic fee paying - estimated 1st year indicative fee AUD $29,150
See Fees and Scholarships for further information.
Availability & Campus
| Location | Semester 1 | Semester 2 |
|---|---|---|
| Joondalup | FT PT | FT PT |
| Mount Lawley | ||
| South West | ||
| Online | FT PT | FT PT |
Location
This course requires attendance at more than one campus or location. See Course Notes.
About this Course
The Master of Marketing and Innovation Management is a unique course in Western Australia, developing marketing managers who are able to tackle complex business cases in national and international contexts.
Students in this course will be able to create value for an organisation, their customers, their partners and society at large. They will be equipped with the skills and knowledge required for a career in customer, product, brand and revenue management, and the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty.
This Masters course provides students with the skills, theory and practical experience to audit a market, identify opportunities, and create, implement and manage marketing processes and plans.
Australian Qualifications Framework (AQF) level
This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.
Course code L42
CRICOS code 083332D
Entry requirements
ECU admission and English language requirements apply.
See Course Entry for further information.
Fees
International students - estimated 1st year indicative fee AUD $38,350
See Fees and Scholarships for further information.
Availability & Campus
| Location | Semester 1 | Semester 2 |
|---|---|---|
| Joondalup | FT | FT |
| Mount Lawley | ||
| South West | ||
| Online | FT PT | FT PT |
Location
This course requires attendance at more than one campus or location. See Course Notes.
Course Entry
Admission requirements you'll need to meet for this course.
-
The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.
All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
- Bachelor degree; or
- Equivalent prior learning including at least five years relevant professional experience.
-
English competency requirements may be satisfied through completion of one of the following:
- IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
- Bachelor degree from a country specified on the English Proficiency Bands page;
- Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
- Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
- Other tests, courses or programs defined on the English Proficiency Bands page.
Course Entry
Admission requirements you'll need to meet for this course.
-
The following course-specific admission requirements are mandatory and must be satisfied by all applicants. These requirements are in addition to or supersede the minimum requirements outlined within the Academic admission requirements band section below.
All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
Academic admission requirements (Band 6) may be satisfied through completion of one of the following:
- Bachelor degree; or
- Equivalent prior learning including at least five years relevant professional experience.
-
English competency requirements may be satisfied through completion of one of the following:
- IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
- Bachelor degree from a country specified on the English Proficiency Bands page;
- Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
- Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
- Other tests, courses or programs defined on the English Proficiency Bands page.
Course Details
Semester availability
Semester 1: Study full-time at Joondalup or Online
Semester 1: Study part-time at Joondalup or Online
Semester 2: Study full-time at Joondalup or Online
Semester 2: Study part-time at Joondalup or Online
Course Structure
Students are required to complete 9 core units and an approved 60 credit point specialisation (or elective units as approved by the Course Coordinator).
Year 1 Semester 1
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| FBL5010 | Managing People and Organisations | 20 |
| FBL5020 | Marketing Leadership | 20 |
| FBL5030 | Fundamentals of Value Creation in Business | 20 |
| Year 1, Semester 2 and Year 2, Semesters 1 & 2* | ||
| MKT5325 | Applied Digital Marketing | 20 |
| DES5102 | Design Thinking | 20 |
| MKT6304 | New Product Development | 20 |
| MKT6308 | Current Issues in Marketing | 20 |
| MBA6090 | Entrepreneurship, Innovation and Creativity | 20 |
| MKT6310 | Marketing Research | 20 |
Units from Approved Specialisation (60 credit points) OR 3 x Level 5 or Level 6 units from the School of Business and Law as approved by the Course Coordinator. *The units taken in Year 1, Semester 2, and Year 2, Semesters 1 & 2 will vary according to the specialisation or elective units chosen. Prior to enrolment in these units, all students must contact the ECU Student Hub team to obtain a personalised course planner to ensure timely completion of all core units.
L42|8
For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookSpecialisations you can study in this course
One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
Course notes
Important course notes
-
From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.
-
Students can choose to complete either a 20-credit point work placement unit or two 30-credit point internship units as a specialisation in this course. The 20-credit point work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.
Attendance requirements
Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.
Clearances and/or Risk Management Protocols Required
Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.
Professional practice rules
Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.
Course learning outcomes
- Apply critical thinking and technical skills to solve authentic business problems.
- Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
- Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
- Independently initiate, plan and execute a substantial project to meet agreed deliverables.
- Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.
Professional Recognition
CourseAccredited by: Australian Marketing Institute (AMI)
This course is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.
SpecialisationsOne or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
Course Details
Semester availability
Semester 1: Study full-time at Joondalup or Online
Semester 1: Study part-time Online
Semester 2: Study full-time at Joondalup or Online
Semester 2: Study part-time Online
Course Structure
Students are required to complete 9 core units and an approved 60 credit point specialisation (or elective units as approved by the Course Coordinator).
Year 1 Semester 1
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| FBL5010 | Managing People and Organisations | 20 |
| FBL5020 | Marketing Leadership | 20 |
| FBL5030 | Fundamentals of Value Creation in Business | 20 |
| Year 1, Semester 2 and Year 2, Semesters 1 & 2* | ||
| MKT5325 | Applied Digital Marketing | 20 |
| DES5102 | Design Thinking | 20 |
| MKT6304 | New Product Development | 20 |
| MKT6308 | Current Issues in Marketing | 20 |
| MBA6090 | Entrepreneurship, Innovation and Creativity | 20 |
| MKT6310 | Marketing Research | 20 |
Units from Approved Specialisation (60 credit points) OR 3 x Level 5 or Level 6 units from the School of Business and Law as approved by the Course Coordinator. *The units taken in Year 1, Semester 2, and Year 2, Semesters 1 & 2 will vary according to the specialisation or elective units chosen. Prior to enrolment in these units, all students must contact the ECU Student Hub team to obtain a personalised course planner to ensure timely completion of all core units.
L42|8
For more detailed unit information for this course take a look at our Handbook. To organise your life for next semester visit the Teaching timetable.
Student handbookSpecialisations you can study in this course
One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
Course notes
Important course notes
-
From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.
-
Students can choose to complete either a 20-credit point work placement unit or two 30-credit point internship units as a specialisation in this course. The 20-credit point work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.
Attendance requirements
Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.
Clearances and/or Risk Management Protocols Required
Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.
Professional practice rules
Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.
Course learning outcomes
- Apply critical thinking and technical skills to solve authentic business problems.
- Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
- Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
- Independently initiate, plan and execute a substantial project to meet agreed deliverables.
- Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.
Professional Recognition
CourseAccredited by: Australian Marketing Institute (AMI)
This course is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.
SpecialisationsOne or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
Fees and Scholarships
Fees
- AUD $29,150 - Domestic fee paying estimated 1st year indicative fee 1
Note
1 The 'estimated 1st year indicative fee' is provided as a guide only, based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for the individual units you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.
Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.
Scholarships
ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.
Find a scholarshipCareer Opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.
Possible future job titles
Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher
Courses you can consider if you are interested in progressing further in this area.
- Doctor of Philosophy (Integrated)
Students interested in completing a PhD in Marketing & Innovation Management should consider the Doctor of Philosophy (Integrated).
Fees and Scholarships
Fees
- AUD $38,350 - International students estimated 1st year indicative fee 1
Note
1 The 'estimated 1st year indicative fee' is provided as a guide only, and has been calculated based on a typical enrolment of students undertaking the first year of this course. At ECU, you pay for each individual unit you enrol in, not an overall course fee, so the total cost of your course will vary, depending on what units you choose. An indicative fee will be provided with your course offer, however you can use our Course Fee Calculator to estimate the actual amount you'll need to pay. ECU fees are adjusted annually.
Some units require the payment of a fee for incidental goods or services required to complete those units. For more information and the full list of incidental fees for courses and units, visit What are Incidental Fees.
Scholarships
ECU has a scholarship program that provides many opportunities each year to students undertaking studies here.
Find a scholarshipCareer Opportunities
Graduates will be equipped to further their career progression in one of the many marketing disciplines. For those already in senior management, the degree delivers advanced professional development in strategic areas of marketing, such as global marketing, product and service innovation management, and strategic marketing.
Possible future job titles
Marketing Director, Marketing Manager, Sales Manager, Brand Manager, Product and Advertising Manager, Market Researcher
Courses you can consider if you are interested in progressing further in this area.
- Doctor of Philosophy (Integrated)
Students interested in completing a PhD in Marketing & Innovation Management should consider the Doctor of Philosophy (Integrated).
Need some help deciding what to study?
Our future student events include a mix of on-campus and online sessions designed to help you decide what to study at ECU.
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Explore your options through the following media
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Explore your options
Explore your options through the following media
Student stories
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This place is definitely a home away from home
I have been working as a marketing professional for over six years in the Philippines. I chose to study Marketing and Innovation Management to enhance my marketing skills and acquire knowledge on an international level. I chose ECU because I know Filipino friends who have studied here had a great experience, and they feel really at home in this university.
The thing I love about Perth is that everything I love is very close to me. The lifestyle is mainly spending your free time outdoors. This is definitely a home away from home.
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ECU ticks all the boxes
Before starting your studies, consider if the university has good facilities, good lecturers, the support available and even talk to students to get to know better the university are you getting into. ECU ticks all these boxes and you won't regret studying here!
The facilities here are amazing! There are stylish buildings with the best equipment to facilitate learning, the lecturers are very good teachers who challenge us to think critically but are also open to have a chat or a coffee just to ask if everything is fine. They also give us tips about getting a job and what is expected in our assessments.
Quick guide to uni-speak
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The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.
-
ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.
-
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.
-
A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.
-
Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.
-
If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.
-
-
-
If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.
Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.
-
Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.
-
A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.
-
We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.
-
These are compulsory units you have to successfully complete as part of your course.
-
An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.
-
Quick guide to uni-speak
-
-
The Australian Qualifications Framework (AQF) is the national regulator of qualifications in the Australian education and training system. The AQF defines the essential characteristics, including the required learning outcomes, of the different types of qualifications issued across the higher education systems in Australia.
-
ATAR is the Australian Tertiary Admission Rank, the primary criterion for entry into most undergraduate university courses in Australia. The ATAR is a percentile score which denotes a student's ranking relative to their state-wide peers upon completion of their secondary education.
-
CRICOS is the Commonwealth Register of Institutions and Courses for Overseas Students. A CRICOS code is allocated to education institutions (like ECU) who are approved to recruit, enrol and deliver education to overseas students. Courses with a CRICOS code are available to international students who meet the entry requirements.
-
A major, or unit set, is your chosen area of in-depth study in an undergraduate course. It usually involves 8 units of study, or one-third of the units in a 3-year degree. Talk to your Student Information Office if you need help choosing a major subject.
-
Minors include between 4 and 6 study units in a specific discipline. Not all courses require you to complete a minor. Your minor subject doesn't appear on your printed degree (parchment), but is part of your academic transcript.
-
If you're enrolled in 3 or more units in a semester this is considered full-time study. To complete most 3-year degrees studying full-time you'll need to complete 4 units per semester, i.e. 24 units over 3 years.
-
-
-
If a course is available to study part-time you can generally expect it to take twice as long to complete as it would in full-time mode. Part-time students are enrolled in 1 or 2 units maximum per semester.
Note: International students who hold a student visa can only choose the full-time study option for our courses. This is to ensure the course is completed within the duration of the student visa.
-
Most courses start in Semester 1 each year, usually in the last week of February. Some courses can be started in Semester 2 (we call this mid-year). There's a week of Orientation before each semester to help you get used to uni life.
-
A lot of our courses start in Semester 2 each year, usually in the last week of July. We call this mid-year. There's a week of Orientation beforehand to help you get used to uni life.
-
We use a points system to make it easier for you to understand your study progress. Most Bachelors degree study units are allocated 15 credit points. If you're studying a 3-year full-time degree you'll need to successfully complete 360 credit points - that's 24 units x 15 points per unit.
-
These are compulsory units you have to successfully complete as part of your course.
-
An elective is a unit you choose to study that counts towards your course requirements, but isn't compulsory. For some courses we recommend elective units. In some situations, a course coordinator may approve an elective unit as a replacement for a compulsory one.
-
Do you have any questions about the Master of Marketing and Innovation Management?
The Important Things
Things you should know about if you're thinking about studying here.
Course Entry
There's more than one admission pathway into an ECU course. It depends on what you've studied already, or your work or life experience.
Fees & Scholarships
Course tuition fees can change, but we can give you an estimate of your costs. If you're eligible, a scholarship or student loan can help too.
Applying
Applying for a course is a fairly simple process, especially if you have scanned copies of qualifications, your resume or other paperwork, ready to upload.
ECU Experience
Starting a course is an exciting and sometimes daunting time, so we make a massive effort to ensure you get all the support you need to have a positive experience.