Handbook : Course informationEdith Cowan University

Course Information

Graduate Certificate of Applied Digital Marketing

Effective from 01-JAN-2022 : Code I94

The Graduate Certificate of Applied Digital Marketing is specifically designed in consultation with industry to create world ready graduates that are proficient in the knowledge and application of digital marketing technologies within their current and future careers. Confidence and competence in the application of digital and social media knowledge and associated skills is crucial for all marketing industry professionals, as well as for those who own and/or manage a small to medium business enterprise. Students will learn how to think strategically when it comes to social and digital media, and will develop a social media marketing plan, learn how digital analytics, Search Engine Optimisation, and artificial intelligence, amongst much more, can be applied to develop new products or services, strategic marketing plans and resultant organisational success. Completing this course provides a pathway into ECU’s Master of Marketing and Innovation Management.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Course Learning Outcomes

1. Apply independent judgement when analysing and evaluating complex problems to generate creative solutions.
2. Communicate specialised digital marketing knowledge, concepts and skills to a variety of audiences in a discipline or professional field.
3. Demonstrate skills in data-driven marketing, initiating, planning, applying and evaluating tasks in authentic business environments.

Admission requirements

Admission requirement (Band 6)

• Bachelor degree; or
• Equivalent prior learning including at least five years relevant professional experience.

English Language requirement (Band 4)

English competency requirements may be satisfied through completion of one of the following:

• IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
• Bachelor degree from a country specified in the Admissions Policy;
• Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
• Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
• Other tests, courses or programs as defined in the Admissions Policy.

Course Duration

• Full Time: 0.5 Years
• Part Time: 1 Year

Course Delivery

• Joondalup: Full Time, Part Time
• Online: Part Time, Full Time

Course Coordinator

Dr Ashlee Annie MORGAN

Course Structure