This course is aimed at candidates possessing some hospitality work experience but no formal qualifications and at students new to business and hospitality management studies. This introductory course is designed for students new to business and hospitality management studies. It focuses on developing a foundation of business and management principles, including the management of people and organisations, marketing and strategic planning that are relevant to those already working or intending to work in the hospitality industry. The course is also aimed at candidates with some work experience but no formal university qualifications. Participants are exposed to the relevant theory and knowledge in each area, and learning is consolidated through research and case study material in seminars, discussions and assigned project work. Business acumen within a local and global context, combined within the context of the hospitality sector, will assist in delivering a strong career foundation for senior hospitality management. Completing this course provides a pathway into ECU's Master of International Hospitality Management.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
English competency requirements may be satisfied through completion of one of the following:
This course has been accredited by ECU as an AQF Level 8 Graduate Certificate Award.
Unit Code | Unit Title | Credit Points |
---|---|---|
FBL5010 | Managing People and Organisations | 20 |
FBL5020 | Marketing Leadership | 20 |
HOS6504 | Global Hospitality Operations Management | 20 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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