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The course covers the key aspects required for managing diverse hospitality and tourism businesses including managing the service experience, marketing and communications, business protocols, human resource management, food and beverage management, financial management, marketing analytics, and strategic management. Students can choose specialised units in event management, social media marketing, service learning, international resort management, sustainable tourism development and/or an international business study tour. Students can further customise their studies by including a specialisation in the relevant fields of international hotel and resort management, tourism business management, event management, marketing, entrepreneurship and innovation, human resource management, international business language, and/or an internship placement with a leading hospitality and/or tourism business (on application and subject to a selection process). The hospitality, accommodation and tourism industries are dynamic and fast-paced. Graduates are presented with a wide variety of career options to choose from as the sector encompasses activities such as accommodation, travel agency and tour operations, food and drink providers, transportation, retail, arts, cultural, business and recreation events and services. The size and potential of the sector means that employment opportunities and demand for qualified employees in Australia and worldwide is strong, and will grow as these service industries continue to expand. Graduates will gain the theoretical knowledge, practical skills, essential competencies and professional perspectives required by middle and senior levels of management in contemporary hospitality and tourism organisations.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
FBL2505: Students will source and undertake a micro-placement for a minimum of 20 hours to support the development and application of practical skills which will prepare students for later work integrated learning experiences and future employment. The micro-placement will be unpaid and can be undertaken in a campus, off-campus, or virtual environment.
Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.
Students may be required to attend the placement outside of University hours and may include night or weekend attendance.
Students will enrol in FBL2505.
Students are provided with Student Guidelines for Work Integrated Learning which detail the expected behaviour and conduct while working in the host organisation.
FBL3501: Students will complete between 100 and 150 hours of work experience within a public, private or not-for-profit organisation that will enable them to apply disciplinary knowledge and skills.
Some organisations may require clearances, screenings and certificates, and will liaise directly with students regarding any requirements.
Students will be required to attend an approved organisation and hours may be outside normal University hours and may include nights and weekends.
Students to participate in a recruitment and selection process. As this unit focuses on the personal and professional development of the individual, no RPL will be considered for this unit. Students are required to submit a current resume, a statement addressing their suitability, and attend an interview.
Students enrol in FBL3501
Students are provided with a Student Placement guide which details the expected behaviour and conduct while working in the host organisation.
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
English competency requirements may be satisfied through completion of one of the following:
Students will complete 24 units consisting of 12 Core units plus a 4-unit Minor* (from the list below) and an 8-unit Supplementary Program** (which may consist of 8 x Elective units or 2 x Minors or 1 x Major) *4-unit Minors (students must select one of the following Minors): - International Hotel and Resort Management; - Tourism Business Management; - Event Management; - Marketing; - Entrepreneurship and Innovation; - Human Resource Management; - International Business Language (not available online); - Internship (not available online and enrolment is by application only); or - 4 electives with course coordinator approval. ** Supplementary Program Recommended study areas include Majors/Minors such as: Event Management, Marketing, Entrepreneurship, Human Resource Management; Management, Accounting, International Business and/or Project Management. At the commencement of this degree, all students must contact the ECU Student Hub team to obtain a personalised course planner to ensure timely completion of all units.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| TSM2111 | Introduction to Hospitality and Tourism | 15 |
| HOS2110 | Food and Beverage Management | 15 |
| SBL1600 | Business Identity and Protocols | 15 |
| Unit from Supplementary Program | 1 x Unit | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| HOS2325 | Managing the Service Experience | 15 |
| MAN2145 | Human Resource Management | 15 |
| SPM2610 | Marketing and Communications for the Service Industries | 15 |
| Unit from Supplementary Program | 1 x Unit | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| Unit from Minor | 1 x Unit | 15 |
| Unit from Supplementary Program | 2 x Units | 30 |
| Plus select 1 unit from: | ||
| TSM2202 ^ | Introduction to Event Management | 15 |
| MKT2805 ^ | Social Media Marketing | 15 |
| FBL2505 ^ | Service Learning | 15 |
| TSM3500 ^ | Business Events Management | 15 |
| BUS3700 ^ | Business Study Tour | 15 |
Note: BUS3700 is not offered every semester and enrolment is by application only.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| HOS3211 | Management of Hospitality Finance | 15 |
| Unit from Minor | 1 x Unit | 15 |
| Unit from Supplementary Program | 2 x Units | 30 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| The units taken in Year 3, Semesters 1 & 2 will vary according to the Minor and/or Supplementary Program units chosen. | ||
| MKT3820 | Marketing Analytics | 15 |
| HOS3100 | Hospitality and Tourism Management | 15 |
| Unit from Minor | 2 x Units | 30 |
| Unit from Supplementary Program | 2 x Units | 30 |
| Plus select one unit from: | ||
| TSM3101 ^ | International Resort Management | 15 |
| TSM3610 ^ | Sustainable Tourism Development | 15 |
| Plus select one unit from: | ||
| FBL3501 ^ | Business Practicum | 15 |
| SBL3500 ^ | Integrated Business Application | 15 |
^ Core Option
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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