Handbook : Course informationEdith Cowan University

Course Information

Master of Marketing and Innovation Management

Effective from 01-JAN-2018 : Code L42

Designed to develop and educate managers and to provide the skills necessary to create value for an organisation, their customers, their partners and society at large. Equips students with the skills and knowledge required for a career in customer, product, brand and revenue management. Provides students with the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. Specifically, this course equips students with the skills, theories and practical experience to audit a market, identify opportunities and create, implement and manage marketing processes and plans. Marketing at a local, national and international level is explored.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Practicum Option

Students will develop a broad range of work related skills in a public, private or not-for-profit organisation at a management level.

Duty of care

Students must participate in an induction on the requirements and procedures for completing work placement including documentation and risk management.

Attendance requirements

Students must complete a minimum of 100 hours in an approved work environment. Host organisations may require students to attend work after hours and on the weekends.

Application process

Students are required to submit a resume, a statement addressing their suitability and may be required to attend an interview.

Professional practice rules

Students must participate in an induction on the requirements and procedures for completing work placement including documentation and risk management.

Course Learning Outcomes

1. Apply critical thinking and technical skills to solve authentic business problems.
2. Demonstrate effective communication and teamwork skills appropriate to cultural contexts.
3. Demonstrate mastery of a global body of marketing and innovation knowledge and practice, including knowledge of research principles and methods
4. Independently initiate, plan and execute a substantial project to meet agreed deliverables.
5. Justify decisions and judgements that address a complex business issue considering the ethical and social consequences.

Professional Recognition

Course

This course has been Accredited by: Australian Marketing Institute (AMI).

Admission requirements

• Into a 120 credit point Masters Degree, a Bachelor Honours degree in the same discipline; or
• Into a 180 credit point Masters Degree, a Bachelor degree in the same discipline; or
• Into a 180 credit point Masters Degree, a Bachelor Honours degree; or
• Into a 240 credit point Masters Degree, a Bachelor degree; or
• Where accepted, equivalent prior learning, including at least five years appropriate professional experience.

Course Specific Admission Requirements

All applicants are required to have a Bachelor degree, with equivalents considered.

Course Duration

• Full Time: 2 Years
• Part Time: 4 Years

Course Delivery

• Joondalup: Full Time, Part Time

Cross Campus Attendance

From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.

Course Coordinator

Dr Gregory Brian WILLSON

Course Structure

^ Core Option