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Designed to develop and educate managers and to provide the skills necessary to create value for an organisation, their customers, their partners and society at large. Equips students with the skills and knowledge required for a career in customer, product, brand and revenue management. Provides students with the skills to research the needs of customers, bring new and innovative products to market, manage channel partners and manage customer satisfaction and loyalty. Specifically, this course equips students with the skills, theories and practical experience to audit a market, identify opportunities and create, implement and manage marketing processes and plans. Marketing at a local, national and international level is explored.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Students can choose to complete two internship units as part of this course. These units concentrate on the development and application of non-technical skills important to the students' chosen profession and developing an awareness of professional conduct within the Australian work context. Students will develop a professional portfolio which will help demonstrate to potential employers their developed skills and suitability for employment. The program also provides an opportunity for students to apply their disciplinary knowledge and demonstrate leadership and autonomy in the research, planning, design and implementation of a work-based project which is related to their postgraduate degree studies. During this internship, students are expected to demonstrate evidence of professional conduct, initiative and professional leadership at the standards expected by industry, as well as demonstrate a capacity to work effectively in a team-based environment.
Procedures will be in place to ensure that enrolled students have the necessary clearances and visas prior to their internship. Students will be advised of these requirements during the application process. Student visas do allow for full-time paid employment, as long as this is part of a formal, academic learning program (such as this unit specialisation). The management of risk is addressed in the induction process and by the host organisation.
Typically, students will be required to take both units in the same semester, working on a full-time basis (37.5 hours per week) over a 16-week period in their assigned host organisation. These working hours may include shift and/or weekend work depending on the nature of the organisation. Working arrangements may vary on an individual basis. In addition to the 16 weeks of full-time work, students will be required to attend on-campus preparatory and end of semester seminars, as instructed by the Unit Coordinator. Internships and partners will be secured through the Work-Integrated Learning Coordinato, Work Placement Coordinator and/or the Unit Coordinator, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.
Enrolments into the internship units are by application only. Eligible students will be required to participate in a recruitment process which could involve an interview and workshop. Students should be aware that enrolment into the course does not guarantee a place in these internship units.
Enrolled students will be issued with an internship guide which outlines the expected code of conduct and responsibilities.
This course has been Accredited by: Australian Marketing Institute (AMI).
This course is accredited by the AMI, which is the largest network of marketers in Australia. The AMI is the requisite organisation for professional marketers and authoritative voice of marketing in Australia. This accreditation ensures continued professional relevance for graduates by delivering currency in response to evolving local and global marketing practices and needs.
One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
English competency requirements may be satisfied through completion of one of the following:
All applicants are required to meet the published entry requirements. Successful applicants with a Graduate Certificate qualification or higher in Digital Marketing or Marketing & Innovation Management may seek reduced course duration by applying for recognition of prior learning.
This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.
From 2018 - students will be required to attend Joondalup to complete the Business Units and Mount Lawley to complete the Design and Advertising units.
Students are required to complete 9 core units and an approved 60 credit point specialisation (or elective units as approved by the Course Coordinator).
Year 1 Semester 1
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| FBL5010 | Managing People and Organisations | 20 |
| FBL5020 | Marketing Leadership | 20 |
| FBL5030 | Fundamentals of Value Creation in Business | 20 |
| Year 1, Semester 2 and Year 2, Semesters 1 & 2* | ||
| MKT5325 | Applied Digital Marketing | 20 |
| DES5102 | Design Thinking | 20 |
| MKT6304 | New Product Development | 20 |
| MKT6308 | Current Issues in Marketing | 20 |
| MBA6090 | Entrepreneurship, Innovation and Creativity | 20 |
| MKT6310 | Marketing Research | 20 |
Units from Approved Specialisation (60 credit points) OR 3 x Level 5 or Level 6 units from the School of Business and Law as approved by the Course Coordinator. *The units taken in Year 1, Semester 2, and Year 2, Semesters 1 & 2 will vary according to the specialisation or elective units chosen. Prior to enrolment in these units, all students must contact the ECU Student Hub team to obtain a personalised course planner to ensure timely completion of all core units.
One or more of the specialisations in this course is externally recognised when studied within this course. Refer to the specialisation for more information.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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