This introductory course is designed for students new to business studies. It aims to provide a broad overview of issues associated with the world of work, including the management of people and organisations, marketing, and integrated principles relating to economics, finance and accounting practice. The course is also aimed at candidates with some work experience but no formal university qualifications. Participants are exposed to the relevant theory and knowledge in each area, and learning is consolidated through research and case study material in seminars, discussions and assigned project work
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
English competency requirements may be satisfied through completion of one of the following:
This course has been accredited by ECU as an AQF Level 8 Graduate Certificate Award.
On-campus delivery will be via block delivery in a six-week accelerated mode. Units will be delivered from Perth CBD (ECU City Hub) or Joondalup campus. Block delivery involves online delivery of material, coupled with two complete weekends that are separated by a number of weeks. The material delivered via online mode will occur prior to the first block weekend and between the two weekend blocks of face to face teaching.
Unit Code | Unit Title | Credit Points |
---|---|---|
FBL5010 | Managing People and Organisations | 20 |
FBL5020 | Marketing Leadership | 20 |
FBL5030 | Fundamentals of Value Creation in Business | 20 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
L95|4