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Course Information

Graduate Certificate in Media Strategy and Leadership

Effective from 01-JAN-2025 : Code S00

The Graduate Certificate in Media Strategy and Leadership aims to equip students with the knowledge and skills required to elevate their performance in the realm of media leadership. Merging theoretical insights with practical applications, this course moulds astute media managers capable of steering organisations through dynamic industry landscapes. With the surge in streaming and digital technologies, there is strong demand for people who can thoughtfully create high quality, creative and ethical content across a range of formats, while also managing staff and resources in a sustainable and innovative way.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Course Learning Outcomes

  1. Communicate specialised knowledge, concepts and skills to a variety of audiences in the context of media strategy and leadership.
  2. Apply independent judgment when analysing and evaluating complex ideas to engage effectively in media strategy and leadership.
  3. Demonstrate self-management skills by initiating, planning, implementing and evaluating media strategy.

Admission requirements

Admission requirement (Band 6)

  • Bachelor degree; or
  • Equivalent prior learning including at least five years relevant professional experience.

English Language requirement (Band 4)

English competency requirements may be satisfied through completion of one of the following:

  • IELTS Academic Overall band minimum score of 6.5 (no individual band less than 6.0);
  • Bachelor degree from a country specified in the Admissions Policy;
  • Successfully completed 0.375 EFTSL of study at postgraduate level or higher at an Australian higher education provider (or equivalent);
  • Where accepted, equivalent prior learning, including at least five years relevant professional experience; or
  • Other tests, courses or programs as defined in the Admissions Policy.

Australian Qualifications Framework (AQF) level

This course has been accredited by ECU as an AQF Level 8 Graduate Certificate Award.

Course Duration

  • Part Time: 1 Year

Course Delivery

  • Mount Lawley: Part Time

Course Coordinator

Ms Andrea PORTER

Course Structure

Students are required to complete 2 core units (totalling 40 credit points) and 1 core option unit (totalling 20 credit points). This course is only offered parttime. If students wish to complete in one year, they may choose to enrol in their core option unit concurrently with a core unit.

Unit Code Unit Title Credit Points
NEM6125Media Strategy and Leadership20
FBL5010Managing People and Organisations20
Students must complete 20cp from the following two options:
MSP6120 ^Screen and Media Research and Innovation20
FBL5020 ^Marketing Leadership20

^ Core Option

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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