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The communication landscape is changing daily, with digital disruption the only constant. Studying the Master of Communication, you will be equipped with the professional and theoretical knowledge to meet this disruption head on, with confidence. While companies grapple with protecting their reputation and behaving ethically under intense scrutiny from many stakeholders, communication professionals need to provide counsel at the highest level. The course has a laser focus on current and future industry concerns, and is taught by leaders in industry and research, with an emphasis on engagement and ethical and inclusive communication. You will develop, through a fully online offering, the critical thinking, analytical and practical skills needed to meet the environmental, social, technological and governance challenges communicators and organisations face daily. We will go beyond the acronyms and buzzwords in current communication practice, and equip practitioners, through real-world practice, to be excellent communication professionals in their chosen industry.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
English competency requirements may be satisfied through completion of one of the following:
All applicants are required to meet the published entry requirements. Alternatively, applicants may apply with a Graduate Certificate or Graduate Diploma in a related field including Communication, Media and Communication, or Creative Media. Successful applicants with a Bachelor degree, or higher, with significant coursework in a related field, or the combination of relevant coursework and two years relevant professional experience, may seek reduced course duration by applying for recognition of prior learning (up to 60 credit points). Degrees with significant coursework (ie. a major) include: Arts, Business or Commerce degree with a major in Public Relations, Social Media, Strategic Communication or Marketing. Relevant degrees with two years relevant professional experience include: Arts with any major (other than those above) and at least two years of relevant experience in a Communications role.
This course has been accredited by ECU as an AQF Level 9 Masters Degree (Coursework) Award.
Units are delivered using an Accelerated Online delivery model in 8-week study periods.
Students must complete the following 11 units (240 credit points):
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| CMM6400 | Communication Techniques | 20 |
| CMM6405 | Strategic Communication | 20 |
| CMM6410 | Social and Digital Media Communication | 20 |
| CMM6415 | Issues Management and Crisis Communication | 20 |
| CMM6420 | Communication Campaigns | 20 |
| CMM6425 | Ethical and Responsible Communication | 20 |
| CMM6430 | Creative Communication | 20 |
| CMM6435 | Inclusive Communication | 20 |
| CMM6440 | The Business of Communication | 20 |
| CMM6445 | Preparation for Communication Project | 20 |
| CMM6450 | Communication Capstone | 40 |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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