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Course Information

Bachelor of Media and Communication

Effective from 01-JAN-2018 : Code Y77

This course prepares students for employment in a range of professions that cater to the changing needs of our media-saturated society. Superior skills in communication practice and innovative creative outputs are developed in the majors on offer to allow specialisation in a particular media area. Majors available include Advertising, Broadcasting, Film and Video, Journalism, Media and Cultural Studies, Public Relations and Screen Studies. In the degree, students acquire knowledge about the cultural impact of the media and gain critical insights into our local and globalised world to make a meaningful contribution to society.

Disclaimer

This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.

Clinical or professional work placement Option

- All students engage with industry and have site visits through the unit CCA3111 Preparation for Professional Life - Students are able to complete the unit CCA3104 Professional Placement and have it count towards their major - Students are able to undertake individual industry projects through the unit CCA3108 Independent Study and have it count towards their major.

Application process

Students should initially consult with their Course Coordinator at the commencement of their second year regarding Work Integrated Learning processes, timelines and requirements. Students who meet the criteria and who wish to participate in Work Integrated Learning must apply in writing to their Course Coordinator no later than the end of their second year of study. Selection will be based on academic performance, the application and a formal interview process (the interview process typically involves an ECU staff member to begin with and the industry host before the placement is finalised).

Course Learning Outcomes

  1. Communicate information and analysis across a range of professional contexts.
  2. Collaborate in team project settings to produce measurable outcomes and evaluate team processes.
  3. Communicate knowledge and defensible arguments regarding the interactions between the media, society and culture.
  4. Demonstrate knowledge of the social and cultural context of media and communication practices, including contemporary global perspectives and cross-cultural understandings as well as indigenous cultural competence.
  5. Demonstrate responsibility for own learning and professional practice to identify and reflect on the knowledge, skills and and the analysis of the media and society.
  6. Discuss the ways in which the media and communication industries contributes to shaping contemporary cultural understanding.
  7. Gather and critically analyse information from a range of primary and secondary sources in order to construct evidence-based arguments.
  8. Initiate, investigate and consolidate research in an insightful way to analyse communication and cultural studies theories to evaluate their cultural significance in the media and society.
  9. Research, review, analyse and synthesise information in a range of texts to examine the influence and power of the media in a range of contexts from social, political and cultural perspectives.
  10. Use critical thinking skills to inform decision-making and identify and solve contemporary problems in a range of media contexts using social, ethical and global perspectives.

Professional Recognition

Majors

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Admission requirements

Academic standard for the following admission pathways:

  • ATAR
  • Certificate IV, Diploma and Advanced Diploma
  • Experienced Based Entry (where accepted)
  • Special Tertiary Admissions Test (STAT)
  • Aboriginal Student Intake Test
  • University Preparation Course
  • Indigenous University Orientation Course

Course Specific Admission Requirements

One or more of the majors in this course has admission requirements. Refer to the major for more information.

Course Duration

  • Full Time: 3 Years
  • Part Time: 6 Years

Course Delivery

  • Mount Lawley: Full Time, Part Time

Course Coordinator

Prof Trevor Anthony CULLEN

Course Structure

Students are required to complete the following four core units (60 credit points):

Unit Code Unit Title Credit Points
CCA1108Communications and Digital Technology15
CMM1111Power and Pleasure in the Media15
CMM1113Media and Social Context15
CCA3111Preparation for Professional Life15

Students are also required to complete 180 credit points in the form of a twelve unit major from within the Bachelor of Media and Communications.

Students must complete a further eight units (120 credit points) in the form of an eight unit major, minor(s), and/or elective units.

Unit sets that can be studied as part of this course

One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

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