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The combination of marketing, advertising and public relations units equips students with sought after skills and knowledge in the fields of marketing and marketing communication. Marketing: the course provides students with the marketing skills and knowledge required to analyse customer needs, identify organisational objectives, market conditions, and product offerings. Further, students gain the skills to design and develop social media and digital marketing strategies, implement marketing plans, and analyse data for marketing insights. It explores marketing at a local, national and international level. Marketing communication: the course provides students with the advertising and public relations knowledge that are essential for effective and impactful marketing communication. Students develop skills to attract new customers, retain existing customers and enhance the customers’ relationship with the product, brand, or organisation. Furthermore, students learn to research customer needs and to present a product value proposition in a creative and persuasive manner using advertising and public relations.
This course information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester. In particular please check the course requirements and the unit and unit set offerings, as these differ according to course delivery location.
Students can choose to complete either a 15-credit point work placement unit or two 30-credit point internship units as part of this course. The 15-credit work placement option requires students to undertake a minimum of 100 hours of learning in a work setting. For the two 30-credit point internship units, students complete a minimum of 225 hours of learning in a work setting in each unit. The first internship unit is completed in one semester and the second unit in the following semester. Work placement and internship hours are typically completed on a part-time basis and students will undertake projects and tasks that are related to their major and/or course learning outcomes. Internships and work placements will be secured through the work-integrated learning team, or as a result of pre-approved networking and contacts developed by the student. Terms of payment, if any, will be negotiated on an individual basis.
Students must complete the relevant risk management documentation prescribed by the work-integrated learning team, in accordance with ECU policy and procedures. Students should be aware of any work-related restrictions in their visa conditions, if applicable. They must also provide any documentation required by their host partner, including police clearances and immunisations. Required documentation is likely to vary across host organisations.
Students are required to attend host organisations to complete their learning in a work setting. Hours will be organised on an individual basis and host organisations may require students to attend after hours and on the weekends. In addition to their time in the work setting, students may be required to attend virtual and/or face-to-face sessions as instructed by the Unit Coordinator.
Enrolments into work placement and internship units are by application only. Interested students should contact the work-integrated learning team at least one semester prior to when they wish to commence their placement or internship. Eligible students will be required to participate in a recruitment process which could involve submitting recruitment documents and attending an interview (virtual or face-to-face) with the work-integrated learning team and prospective industry partners. Students should be aware that enrolment into the course does not guarantee entry into work placement or internship units. Furthermore, enrolment in and completion of FBL3400 Business Internship 1 does not guarantee enrolment into FBL3500 Business Internship 2.
To complete the Internship Minor, students will enrol into FBL3400 and FBL3500
Students are expected to behave in a professional manner in the work setting and adhere to the host organisation and/or industry's Code of Conduct. They are also required to meet the requirements outlined in the SBL WIL Guidelines for Students’. Host organisations are expected to the meet the requirements outlined in the 'SBL WIL Guidelines for Collaborators'.
This course has been Accredited by: Australian Marketing Institute (AMI).
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
All applicants must meet the academic admission requirements for this course. The indicative or guaranteed ATAR is as published (where applicable) or academic admission requirements may be satisfied through completion of one of the following:
English competency requirements may be satisfied through completion of one of the following:
This course has been accredited by ECU as an AQF Level 7 Bachelor Degree Award.
The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.
Students are required to complete 16 Core Units. This will be supported by an 8-unit supplementary program, comprising a Major, or a Minor plus Elective units, or two Minors, or 8 Elective units.
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT1600 | Marketing Principles & Practices | 15 |
| CMM1600 | Foundations of Advertising | 15 |
| CMM1605 | Communication Campaigns | 15 |
| MKT2608 | Understanding Buyer Behaviour | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2805 | Social Media Marketing | 15 |
| CMM1610 | Understanding Audiences | 15 |
| CMM1615 | Media Content Strategy | 15 |
| CMM2610 | Strategic Branding | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2810 | Digital Marketing | 15 |
| CMM2605 | Principles of Inclusive Communication | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT2700 | Applied Omnichannel Marketing | 15 |
| MKT3820 | Data Analysis for Marketing Insights | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT3600 | Market Analysis and Creative Innovation | 15 |
| CMM3600 | Corporate Communication and Public Relations | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
| Unit Code | Unit Title | Credit Points |
|---|---|---|
| MKT3601 | Marketing Strategy | 15 |
| CMM3605 | Global Communication | 15 |
| Unit from Major/Minor/Elective | 15 | |
| Unit from Major/Minor/Elective | 15 |
Students are to select from the listed unit sets, or as approved by the Course Coordinator.
One or more of the majors in this course is externally recognised when studied within this course. Refer to the major for more information.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
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