Handbook : Unit informationEdith Cowan University

School: Western Australian Academy of Performing Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Communication in the Arts

• Unit Code

  ADM1325

• Year

  2018

• Enrolment Period

  1

• Version

  1

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  

• Unit Coordinator

  Dr Helen Kathryn RUSAK

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Description

This unit examines various types of communication tasks relevant to arts organisations. Written communication requirements, styles and formats for academic and common arts industry applications are investigated together with verbal communication techniques in relation to public presentation and interviews. Included is the development of oral and written language skills and the ability to express concepts and ideas with clarity and focus. In addition the role of social networking and communication opportunities/challenges for arts organisations is addressed.

Equivalent Rule

Unit was previously coded ADM1150

Learning Outcomes

On completion of this unit students should be able to:

1. Begin to be confident in expressing ideas and concepts clearly.
2. Demonstrate an understanding of the communication process through the production of various communication forms.
3. Demonstrate the essential techniques for effective verbal presentation, both as individuals and working in groups.
4. Produce written materials utilising the style and format appropriate to the task and the situation.
5. Understand audiences from diverse cultural backgrounds in the preparation of targeted communication.

Unit Content

1. Communicating effectively in diverse settings such as groups and different target audiences, including diverse cultures.
2. Communication processes used when gaining employment.
3. Development of English language skills and knowledge.
4. Formats and styles for written work relating to university, the workplace and the media (print and digital).
5. The communication process and its application to various communication media.
6. The utility of social networking in the arts industry.
7. Verbal presentation skills including the use of digital tools for public presentation.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

For more information see the Semester Timetable

Additional Learning Experience Information

Lectures and workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

Core Reading(s)

• Byrnes, W. J. (2014). Management and the arts. (5th ed.). New York and London: Focal Press.

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