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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit introduces students to the marketing framework as it applies to the arts and entertainment industries, and places marketing tools such as targeting, positioning and the marketing mix within a strategic marketing perspective. There is a focus on the factors influencing arts marketing activity, and current and emerging industry practices are explored.The unit will include a WAAPA Front of House practicum which will incorporate principles of market research, ticketing, customer relationship management and strategic marketing opportunities.
For COURSE_CODE NOT IN Y20 Do Permission required Otherwise true
Unit was previously coded ADM1140
On completion of this unit students should be able to:
Lectures and tutorials.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Essay | Assignment 1 | 25% |
| Presentation | Assignment 2 | 25% |
| Practicum ^ | Front of House practicum and research | 25% |
| Examination | Final Examination | 25% |
^ Mandatory to Pass
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADM1330|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit introduces students to the marketing framework as it applies to the arts and entertainment industries, and places marketing tools such as targeting, positioning and the marketing mix within a strategic marketing perspective. There is a focus on the factors influencing arts marketing activity, and current and emerging industry practices are explored.The unit will include a WAAPA Front of House practicum which will incorporate principles of market research, ticketing, customer relationship management and strategic marketing opportunities.
For COURSE_CODE NOT IN Y20 Do Permission required Otherwise true
Unit was previously coded ADM1140
On completion of this unit students should be able to:
Lectures and tutorials.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Essay | Assignment 1 | 25% |
| Presentation | Assignment 2 | 25% |
| Practicum ^ | Front of House practicum and research | 25% |
| Examination | Final Examination | 25% |
^ Mandatory to Pass
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADM1330|2|2