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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit determines the function of advertising within the marketing mix. A breakdown of the roles within an advertising agency and the relationship of each role to one another, the advertiser and outside suppliers, is considered. The development of a campaign is analysed from initial briefing through to the creative process, the production process, the media process and finally the post analysis. Key regulatory and self-regulatory issues are also considered, including their code of ethics, trade practices and consumer protection legislation.
Unit was previously coded ADV2116, ADV4116, CMM0212, CMM0213, CMM2108, CMM2116
On completion of this unit students should be able to:
Lectures Workshops/tutorials
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 25% |
| Assignment | Assignment 2 | 25% |
| Examination | Examination | 50% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADV1116|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit determines the function of advertising within the marketing mix. A breakdown of the roles within an advertising agency and the relationship of each role to one another, the advertiser and outside suppliers, is considered. The development of a campaign is analysed from initial briefing through to the creative process, the production process, the media process and finally the post analysis. Key regulatory and self-regulatory issues are also considered, including their code of ethics, trade practices and consumer protection legislation.
Unit was previously coded ADV2116, ADV4116, CMM0212, CMM0213, CMM2108, CMM2116
On completion of this unit students should be able to:
Lectures Workshops/tutorials
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 25% |
| Assignment | Assignment 2 | 25% |
| Examination | Examination | 50% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADV1116|1|2