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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit focuses on the advertiser who plans and manages the advertising process to achieve marketing, public relations, and various communication objectives. It addresses specific functions of the advertiser, such as establishing advertising objectives and strategy, setting budgets, evaluating creative and media executions, and standardising or localising advertising campaigns. The unit also highlights the advertiser's relationships with advertising agencies, media owners, research companies, ancillary services firms, and regulatory bodies.
Unit was previously coded ADV2120, ADV4120, CMM2109
On completion of this unit students should be able to:
Lectures, Research, Tutorials/ workshops, Development of a career-based learning portfolio.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Assignment 1 | 30% |
| Assignment | Assignment 2 | 40% |
| Examination | Examination | 30% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADV2220|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit focuses on the advertiser who plans and manages the advertising to achieve marketing, public relations and various communication objectives. It addresses specific functions of the advertiser, such as establishing advertising objectives and strategies, setting budgets, evaluating creative and media executions, and standardizing or localizing advertising campaigns. The unit also investigates the advertisers relationships with advertising agencies, the media, research companies, ancillary services firms, and regulatory bodies.
Unit was previously coded ADV2120, ADV4120, CMM2109
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 2 | Not Offered | 13 x 3 hour seminar | Not Offered |
For more information see the Semester Timetable
Students participate in off campus field and site visits where appropriate.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Report | Communication Brief | 30% |
| Presentation | In Class Presentation | 30% |
| Examination | End of Semester Examination | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADV2220|2|2