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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit addresses all aspects of media channel planning and buying. The student is introduced to media terminology, the mathematical calculations upon which consumer reach and frequency analysis is based and budget management as a basis from which the student can grasp the criteria involved in the strategic thinking behind channel planning. Each media channel’s strengths and weaknesses are investigated with the view to ascertaining how it may or may not impact on the consumer’s attention for, and interaction with the advertising message.
Unit was previously coded ADV3103, ADV4406, ADV3406
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | Not Offered | 13 x 3 hour seminar | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
Students participate in off campus field and site visits where appropriate.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Exercise | Analysis Activity | 20% |
| Project | Group Project Presentation | 30% |
| Test | Online Test | 50% |
| Type | Description | Value |
|---|---|---|
| Exercise | Analysis Activity | 20% |
| Project | Project Presentation | 30% |
| Test | Online Test | 50% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADV3426|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit addresses all aspects of media channel planning and buying. The student is introduced to media terminology, the mathematical calculations upon which consumer reach and frequency analysis is based and budget management as a basis from which the student can grasp the criteria involved in the strategic thinking behind channel planning. Each media channel’s strengths and weaknesses are investigated with the view to ascertaining how it may or may not impact on the consumer’s attention for, and interaction with the advertising message.
Unit was previously coded ADV3103, ADV4406, ADV3406
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
| Joondalup | Mount Lawley | South West (Bunbury) | |
|---|---|---|---|
| Semester 1 | Not Offered | 13 x 3 hour seminar | Not Offered |
For more information see the Semester Timetable
Students will engage in learning experiences through ECUs LMS as well as additional ECU l
Students participate in off campus field and site visits where appropriate.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
| Type | Description | Value |
|---|---|---|
| Exercise | Analysis Activity | 20% |
| Project | Group Project Presentation | 30% |
| Test | Online Test | 50% |
| Type | Description | Value |
|---|---|---|
| Exercise | Analysis Activity | 20% |
| Project | Project Presentation | 30% |
| Test | Online Test | 50% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
ADV3426|1|2