School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    New Media and Social Influence
  • Unit Code

    BDJ2200
  • Year

    2025
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Laura GLITSOS

Description

New media technologies have disrupted news production industries on many levels. New practitioners entering the industry need to be abreast of recent developments and adept in the use of new tools and applications. New media has brought with it a lexicon of new terms, including clickbait, trolling, sharability, influence, media metrics and more that are key concepts in contemporary journalism practice. Digital disruption has also changed the business model underpinning news production and dissemination, creating new opportunities and hazards for employed and freelance media workers who need to be aware of their rights and responsibilities in the current industry environment.

Learning Outcomes

On completion of this unit students should be able to:

  1. Explain the impact of digital disruption on the media landscape.
  2. Analyse a range of new and social media strategies and techniques.
  3. Evaluate news content for suitability for dissemination via social media.
  4. Identify and explain key new media principles related to the creation of publishable content.
  5. Appraise strategies employed by new entrants into the media landscape.

Unit Content

  1. Theoretical and practical understanding of digital disruption and its impact.
  2. Practical experience in finding and using new media production tools.
  3. Assessment of social media success in the context of the law, industry guidelines and ethical codes.
  4. Evaluation of strategies used by new media companies to achieve commercial viability.
  5. Creation of news content for distribution via social media.

Additional Learning Experience Information

This unit will be delivered using technology enhanced learning, a learner-centered approach. Lectures are used to introduce the central concepts that are relevant in understanding the principles and practices of business. They involve a blend of experiences including interactive presentations, videos and small group discussions. Tutorials provide students with the opportunity to further discuss and apply the concepts covered in lectures and readings. Activities focus on small group work, designed to develop communication skills, critical thinking and teamwork. Assessment methods for on-campus provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes. Central to technology-enhanced learning is completing self-directed activities outside of class contact time. These preparatory activities introduce students to initial, relatable conceptions of the topics, which are reinforced through lectures, tutorials and online interactions. Assessment methods for on-campus study provide students with the opportunity to develop and demonstrate their achievement of the unit learning outcomes.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
AssignmentProduction of news content for social media40%
Case StudyCase study30%
ExerciseIn class activities 30%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

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