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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Evidence of the ability to: - generate concepts and ideas that provide innovative solutions to identified issues - evaluate and test concepts and ideas - present ideas and information to others and reflect on responses - develop at least two concepts, substantiated and supported with sufficient information to allow implementation to occur. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must : - describe the broad context in which concepts are being developed - outline cultural, social and environmental issues and impacts to be considered in developing new concepts - identify issues and requirements to commercialise the concept - outline practical and operational issues to be considered in a specific work or community context - describe the range of broad practical and operational issues that determine whether a concept can be implemented - identify techniques for generating creative ideas and solutions, and for translating these ideas into workable concepts.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the creativity and innovation critical thinking field of work and include access to: - a full range of background information required to evaluate the operational factors that will affect the implementation of concepts - opportunities to collaborate with others throughout the concept development process. Assessors must satisfy NVR/AQTF assessor requirements.
GS5 VET GRADING SCHEMA Used for WAAPA VET only
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
BSBCRT501|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit describes the skills and knowledge required to originate and develop concepts for products, programs, processes or services to an operational level. It applies to individuals who develop concepts for any business or community activity or process, such as marketing and advertising campaigns, staff development programs, information technology and communication systems, radio and television programs, entertainment events, films, exhibitions and digital media products. Individuals operate with a high degree of autonomy, but collaborate with others to generate ideas and refine concepts to the point where they can be implemented. No licensing, legislative, regulatory or certification requirements apply to this unit at the time of publication.
Evidence of the ability to: - generate concepts and ideas that provide innovative solutions to identified issues - evaluate and test concepts and ideas - present ideas and information to others and reflect on responses - develop at least two concepts, substantiated and supported with sufficient information to allow implementation to occur. Note: If a specific volume or frequency is not stated, then evidence must be provided at least once.
To complete the unit requirements safely and effectively, the individual must : - describe the broad context in which concepts are being developed - outline cultural, social and environmental issues and impacts to be considered in developing new concepts - identify issues and requirements to commercialise the concept - outline practical and operational issues to be considered in a specific work or community context - describe the range of broad practical and operational issues that determine whether a concept can be implemented - identify techniques for generating creative ideas and solutions, and for translating these ideas into workable concepts.
Assessment must be conducted in a safe environment where evidence gathered demonstrates consistent performance of typical activities experienced in the creativity and innovation critical thinking field of work and include access to: - a full range of background information required to evaluate the operational factors that will affect the implementation of concepts - opportunities to collaborate with others throughout the concept development process. Assessors must satisfy NVR/AQTF assessor requirements.
GS5 VET GRADING SCHEMA Used for WAAPA VET only
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
BSBCRT501|1|2