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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The unit includes the nature and process of business research. It covers a review of the methods used to collect research data available to an organisation. It examines how these different avenues for research complement each other to form a sound information base for management decisions. The process of research including: principles of social science research, research paradigms, framing research questions, data collection methods, sampling, measurement concepts and techniques, data preparation and analysis, and business research applications are reviewed. In addition, the implications of research ethics are discussed. The focus of the unit is on providing decisional research for business managers. A practical and applied approach is adopted in this unit, focusing on providing relevant information for management decisions.
Unit was previously coded MKT2601, MKT2607, SPM3115, TSM3200
On completion of this unit students should be able to:
On-campus students attend a weekly one-hour lecture and two-hour tutorial in a computer lab. In addition to attending lectures and tutorials, students will be provided an opportunity to engage with an industry research project. This unit stimulates real-world situation and requires students to engage with peers in a professional and timely manner. Online students access their study program via Blackboard. The Blackboard site is designed to engage students through short video lectures, case studies, tests and discussion forums. Students will have an opportunity to engage with an industry research project. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Literature Review | Industry Information Search | 30% |
| Report | Research Project | 40% |
| Examination | Final Examination | 30% |
| Type | Description | Value |
|---|---|---|
| Literature Review | Industry Information Search | 30% |
| Report | Research Project | 40% |
| Examination | Final Examination | 30% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
BUS3100|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
The unit includes the nature and process of business research. It covers a review of the methods used to collect research data available to an organisation. It examines how these different avenues for research complement each other to form a sound information base for management decisions. The process of research including: principles of social science research, research paradigms, framing research questions, data collection methods, sampling, measurement concepts and techniques, data preparation and analysis, and business research applications are reviewed. In addition, the implications of research ethics are discussed. The focus of the unit is on providing decisional research for business managers. A practical and applied approach is adopted in this unit, focusing on providing relevant information for management decisions.
Unit was previously coded MKT2601, MKT2607, SPM3115, TSM3200
On completion of this unit students should be able to:
On-campus students attend a weekly one-hour lecture and two-hour tutorial in a computer lab. In addition to attending lectures and tutorials, students will be provided an opportunity to engage with an industry research project. This unit stimulates real-world situation and requires students to engage with peers in a professional and timely manner. Online students access their study program via Blackboard. The Blackboard site is designed to engage students through short video lectures, case studies, tests and discussion forums. Students will have an opportunity to engage with an industry research project. Regular online access is required.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Literature Review | Industry Information Search | 30% |
| Report | Research Project | 40% |
| Examination | Final Examination | 30% |
| Type | Description | Value |
|---|---|---|
| Literature Review | Industry Information Search | 30% |
| Report | Research Project | 40% |
| Examination | Final Examination | 30% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
BUS3100|2|2