Handbook : Unit informationEdith Cowan University

School: Business and Law

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Business Research Practices

• Unit Code

  BUS3100

• Year

  2019

• Enrolment Period

  1

• Version

  2

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  Online

• Unit Coordinator

  A/Prof Sang Kyun KIM

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Description

The unit includes the nature and process of business research. It covers a review of the methods used to collect research data available to an organisation. It examines how these different avenues for research complement each other to form a sound information base for management decisions. The process of research including: principles of social science research, research paradigms, framing research questions, data collection methods, sampling, measurement concepts and techniques, data preparation and analysis, and business research applications are reviewed. In addition, the implications of research ethics are discussed. The focus of the unit is on providing decisional research for business managers. A practical and applied approach is adopted in this unit, focusing on providing relevant information for management decisions.

Equivalent Rule

Unit was previously coded MKT2601, MKT2607, SPM3115, TSM3200

Learning Outcomes

On completion of this unit students should be able to:

1. Analyse and apply quantitative and qualitative techniques to business situations and interpret findings for management.
2. Compare quantitative and qualitative methods used in the business research context.
3. Critically assess when to use research effectively in a business context.
4. Design and implement a real-life research project.
5. Develop analytical, communication & team work skills relevant to effective data collection and interpretation.
6. Understand and critically evaluate secondary data collection and analysis methods.

Unit Content

1. Data analysis and reporting.
2. Primary data.
3. Research design.
4. Secondary data.
5. The nature and role of business research.
6. The research process and 'good' ethics.
7. The role of research within an organisation, focusing on events, marketing, tourism and sport.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences through ECU Blackboard as well as additional ECU learning technologies.

Additional Learning Experience Information

On-campus students attend a weekly lecture and tutorial in a computer lab. In addition to attending lectures and tutorials, students will be provided an opportunity to engage with an industry research project. This unit stimulates real-world situation and requires students to engage with peers in a professional and timely manner. Online students access their study program via Blackboard. The Blackboard site is designed to engage students through short video lectures, case studies, tests and discussion forums. Students will have an opportunity to engage with an industry research project. Regular online access is required.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

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