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  2. Communications and Digital Technology [CCA1108]

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Communications and Digital Technology

  • Unit Code

    CCA1108

  • Year

    2016

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit provides an introduction to multimedia and digital technologies from visual communication perspectives. The unit discusses issues related to the Internet and World Wide Web including the Web as an information and communication resource. Students investigate visual communications and design and issues associated with these developing technologies to create practical screen- and print-based products.

Equivalent Rule

Unit was previously coded CMM1108, CMM4208, IMM1120

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply design principles creatively to the development of communication products.
  2. Communicate ideas using a range of personal productivity tools.
  3. Design and develop effective communication products using contemporary technologies.
  4. Evaluate and synthesise the quality of screen- and print-based visual designs.
  5. Use contemporary technologies to support, organise and manage university learning activities.
  6. Use electronic and digital resources effectively for research and inquiry.

Unit Content

  1. Application of contemporary productivity tools.
  2. Copyright and intellectual property.
  3. Electronic information organisation strategies.
  4. Elements of human-computer interaction.
  5. Page layout and screen design.
  6. The WWW as an information source.
  7. The principles of visual design.
  8. Use of digital images and media.

Additional Learning Experience Information

Lectures and Workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentDesign Activities40%
PortfolioOnline Projects30%
ExaminationIn-Class Test30%
ONLINE
TypeDescriptionValue
AssignmentDesign Activities40%
PortfolioOnline Projects30%
ExaminationTest30%

Text References

  • ^ Weekly readings available via SCA Learning Portal site (www.sca.ecu.edu.au).
  • Chapman, N., & Chapman, J. (2007). Digital multimedia. (3rd ed.). Hoboken, NJ: John Wiley & Sons.
  • Wilde, J., & Wilde, R. (1991). Visual literacy: A conceptual approach to graphic problem solving. New York: Watson-Guptill Publications.
  • Hoffstetter, F. (2001). Multimedia literacy. (3rd ed.). Boston: McGraw Hill.
  • Kaye, J. (2002). Design basics. Massachusetts: Rockport Publishers.
  • Resnick, E. (2003). Design for communication: Conceptual graphic design basics. New Jersey: John Wiley and Sons.
  • Barfield, L. (2004). Design for new media. Essex: Pearson Education Limited.
  • Evans, P., & Thomas, M. A. (2008). Exploring the elements of visual design. (2nd ed.). New York: Thomson Delmar Learning.

^ Mandatory reference

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCA1108|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Communications and Digital Technology

  • Unit Code

    CCA1108

  • Year

    2016

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit provides an introduction to multimedia and digital technologies from visual communication perspectives. The unit discusses issues related to the Internet and World Wide Web including the Web as an information and communication resource. Students investigate visual communications and design and issues associated with these developing technologies to create practical screen- and print-based products.

Equivalent Rule

Unit was previously coded CMM1108, CMM4208, IMM1120

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply design principles creatively to the development of communication products.
  2. Communicate ideas using a range of personal productivity tools.
  3. Design and develop effective communication products using contemporary technologies.
  4. Evaluate and synthesise the quality of screen- and print-based visual designs.
  5. Use contemporary technologies to support, organise and manage university learning activities.
  6. Use electronic and digital resources effectively for research and inquiry.

Unit Content

  1. Application of contemporary productivity tools.
  2. Copyright and intellectual property.
  3. Electronic information organisation strategies.
  4. Elements of human-computer interaction.
  5. Page layout and screen design.
  6. The WWW as an information source.
  7. The principles of visual design.
  8. Use of digital images and media.

Additional Learning Experience Information

Lectures and Workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentDesign Activities40%
PortfolioOnline Projects30%
ExaminationIn-Class Test30%
ONLINE
TypeDescriptionValue
AssignmentDesign Activities40%
PortfolioOnline Projects30%
ExaminationTest30%

Text References

  • ^ Weekly readings available via SCA Learning Portal site (www.sca.ecu.edu.au).
  • Barfield, L. (2004). Design for new media. Essex: Pearson Education Limited.
  • Wilde, J., & Wilde, R. (1991). Visual literacy: A conceptual approach to graphic problem solving. New York: Watson-Guptill Publications.
  • Hoffstetter, F. (2001). Multimedia literacy. (3rd ed.). Boston: McGraw Hill.
  • Kaye, J. (2002). Design basics. Massachusetts: Rockport Publishers.
  • Resnick, E. (2003). Design for communication: Conceptual graphic design basics. New Jersey: John Wiley and Sons.
  • Chapman, N., & Chapman, J. (2007). Digital multimedia. (3rd ed.). Hoboken, NJ: John Wiley & Sons.
  • Evans, P., & Thomas, M. A. (2008). Exploring the elements of visual design. (2nd ed.). New York: Thomson Delmar Learning.

^ Mandatory reference

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCA1108|1|2