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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit develops skills for critical analysis of a broad range of media, including traditional and online popular culture. Students will look beyond superficial enjoyment of the media to read the layers of meaning and consider different messages and intended audiences.
Unit was previously coded CMM1101
On completion of this unit students should be able to:
Lectures, screenings and tutorials.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Exercise | Set of short exercises in media analysis | 30% |
| Essay | Examine ideology within a film or series episode of your choice | 30% |
| Project | Create an original popular media-style image and write an exegesis OR analyse a set media image | 40% |
| Type | Description | Value |
|---|---|---|
| Exercise | Set of short exercises in media analysis | 30% |
| Essay | Examine ideology within a film or series episode of your choice | 30% |
| Project | Create an original popular media-style image and write an exegesis OR analyse a set media image | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
CCC1106|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit develops skills for critical analysis of a broad range of media, including traditional and online popular culture. Students will look beyond superficial enjoyment of the media to read the layers of meaning and consider different messages and intended audiences.
Unit was previously coded CMM1101
On completion of this unit students should be able to:
Lectures, screenings and tutorials.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Exercise | Semiotic Analysis | 50% |
| Essay | Examine ideology within a recent media text | 50% |
| Type | Description | Value |
|---|---|---|
| Exercise | Semiotic Analysis | 50% |
| Essay | Examine ideology within a recent media text | 50% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
CCC1106|1|2