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  2. Layout and Design [CCC3312]

Faculty of Regional Professional Studies (Bunbury)

School: Regional Professional Studies

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Layout and Design

  • Unit Code

    CCC3312

  • Year

    2015

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit develops contextual knowledge of graphic design styles and movements through the twentieth century and students will apply these concepts to generate original works. Students will use some software programmes in the Adobe Creative Suite, including Illustrator and Photoshop.

Equivalent Rule

Unit was previously coded CCI2101, CCI3101, CCI3121

Learning Outcomes

On completion of this unit students should be able to:

  1. Demonstrate confidence and knowledge in use of relevant computer graphic applications.
  2. Generate original designs, according to the unit design brief, that demonstrate theoretical research has underpinned the practical and conceptual approaches.
  3. Structure and develop design briefs, that demonstrate an understanding of the principles and processes of layout and typography.
  4. Understand the history and context of selected design styles, including typography and colour contexts.

Unit Content

  1. Close study of designs, styles, typography and colour through the key movements of the twentieth century, particularly forms such as posters, magazines, record sleeves and signage.
  2. Creation of original designs that demonstrate an awareness of visual and cultural theory in new media.
  3. Development of concepts into design briefs that consider principles of layout and typography and processes for colour print production.
  4. Practical exercises in design development in graphic applications.

Additional Learning Experience Information

Lectures, demonstrations, tutorials and laboratories.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ProjectDesign brief and artwork30%
ProjectDesign project50%
JournalDesign Journal20%

Text References

  • Renow-Clarke, B. (Ed.) (2007). Retro graphics, a visual sourcebook to 100 years of graphic design. San Francisco: Chronicle Books LLC.
  • Sawahata, L. (1999). Black white and two-color design:Working with black-and-white and two-color design. Gloucester, Mass: Rockport Publishers.
  • Silver, L. (2001). Logo design that works : Secrets for successful logo design. Gloucester, Mass: Rockport.
  • Sidles, C. (2001). Graphic designer's digital printing and prepress handbook. Gloucester, Mass: Rockport; Hove: RotoVision.
  • Bringhurst, R. (c2001). The elements of typographic style / Robert Bringhurst. 2nd ed., 4th update (version 2.4) Point Roberts, Wash: Hartley & Marks.
  • Bryant, A. & Pollock, G. (2010). Digital and other virtualities: Renegotiating the image. London & New York: I.B. Tauris & Co.
  • Carter, D. (2001). Big book of logos. Harper Collins.
  • Fuery, K. (2008). New media: Culture and image. Palgrave Macmillan.
  • Gallo, M. (2001). The poster in history. New York; London: W. W. Norton.
  • Gordon, B. (2001). Making digital type look good. London : Thames & Hudson.
  • Jaspert, W. P. (2001). The encyclopaedia of type faces. Pbk. ed. London: Cassell Paperbacks; New York: Distributed in the U.S. by Sterling Publishers.
  • King, S. (2001). Magazine design that works: Secrets for successful magazine design. Gloucester, Mass: Rockport.
  • Knapp, P. M. (2001). Designing corporate identities: Graphic design as a business strategy. Gloucester, Mass: Rockport Publishers; Hove: RotoVision.
  • Meggs, P. B. (1998). A history of graphic design. 3rd ed. New York: John Wiley & Sons.
  • Samara, T. (2008). Design evolution: theory into practice: a handbook of basic design principles applied in contemporary design. Beverly, Mass.: Rockport publishers.
  • Woolman, M. (2000). Moving type:Designing for time and space. Crans-Pres-Celigny, Switzerland: RotoVision.

Journal References

  • Digital Photography and Design
  • Design Graphics
  • Journal of Aesthetics and Art Criticism (to 1997)
  • Parkett

Website References

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCC3312|1|1

Faculty of Regional Professional Studies (Bunbury)

School: Regional Professional Studies

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Layout and Design

  • Unit Code

    CCC3312

  • Year

    2015

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit develops contextual knowledge of graphic design styles and movements through the twentieth century and students will apply these concepts to generate original works. Students will use some software programmes in the Adobe Creative Suite, including Illustrator and Photoshop.

Equivalent Rule

Unit was previously coded CCI2101, CCI3101, CCI3121

Learning Outcomes

On completion of this unit students should be able to:

  1. Demonstrate confidence and knowledge in use of relevant computer graphic applications.
  2. Generate original designs, according to the unit design brief, that demonstrate theoretical research has underpinned the practical and conceptual approaches.
  3. Structure and develop design briefs, that demonstrate an understanding of the principles and processes of layout and typography.
  4. Understand the history and context of selected design styles, including typography and colour contexts.

Unit Content

  1. Close study of designs, styles, typography and colour through the key movements of the twentieth century, particularly forms such as posters, magazines, record sleeves and signage.
  2. Creation of original designs that demonstrate an awareness of visual and cultural theory in new media.
  3. Development of concepts into design briefs that consider principles of layout and typography and processes for colour print production.
  4. Practical exercises in design development in graphic applications.

Additional Learning Experience Information

Lectures, demonstrations, tutorials and laboratories.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ProjectDesign brief and artwork30%
ProjectDesign project50%
JournalDesign Journal20%

Text References

  • Sidles, C. (2001). Graphic designer's digital printing and prepress handbook. Gloucester, Mass: Rockport; Hove: RotoVision.
  • Samara, T. (2008). Design evolution: theory into practice: a handbook of basic design principles applied in contemporary design. Beverly, Mass.: Rockport publishers.
  • Woolman, M. (2000). Moving type:Designing for time and space. Crans-Pres-Celigny, Switzerland: RotoVision.
  • Silver, L. (2001). Logo design that works : Secrets for successful logo design. Gloucester, Mass: Rockport.
  • Sawahata, L. (1999). Black white and two-color design:Working with black-and-white and two-color design. Gloucester, Mass: Rockport Publishers.
  • Bringhurst, R. (c2001). The elements of typographic style / Robert Bringhurst. 2nd ed., 4th update (version 2.4) Point Roberts, Wash: Hartley & Marks.
  • Bryant, A. & Pollock, G. (2010). Digital and other virtualities: Renegotiating the image. London & New York: I.B. Tauris & Co.
  • Carter, D. (2001). Big book of logos. Harper Collins.
  • Fuery, K. (2008). New media: Culture and image. Palgrave Macmillan.
  • Gallo, M. (2001). The poster in history. New York; London: W. W. Norton.
  • Gordon, B. (2001). Making digital type look good. London : Thames & Hudson.
  • Jaspert, W. P. (2001). The encyclopaedia of type faces. Pbk. ed. London: Cassell Paperbacks; New York: Distributed in the U.S. by Sterling Publishers.
  • King, S. (2001). Magazine design that works: Secrets for successful magazine design. Gloucester, Mass: Rockport.
  • Knapp, P. M. (2001). Designing corporate identities: Graphic design as a business strategy. Gloucester, Mass: Rockport Publishers; Hove: RotoVision.
  • Meggs, P. B. (1998). A history of graphic design. 3rd ed. New York: John Wiley & Sons.
  • Renow-Clarke, B. (Ed.) (2007). Retro graphics, a visual sourcebook to 100 years of graphic design. San Francisco: Chronicle Books LLC.

Journal References

  • Digital Photography and Design
  • Design Graphics
  • Journal of Aesthetics and Art Criticism (to 1997)
  • Parkett

Website References

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCC3312|1|2