1. Home
  2. Cyberculture [CCC3314]

Faculty of Regional Professional Studies (Bunbury)

School: Regional Professional Studies

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Cyberculture

  • Unit Code

    CCC3314

  • Year

    2015

  • Enrolment Period

    1

  • Version

    3

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit traces the cultural context of media from modernity to the rapidly developing cyber technologies of today. It encourages students to investigate ways in which technological change in the new media is paralleled by cultural and social change. Students are invited to apply theoretical approaches in this unit to an online research project that has either a regional, national or international focus via a blog site or virtual community.

Prerequisite Rule

Students must pass 1 units from CMM1101

Equivalent Rule

Unit was previously coded CCC2208, CCC3208, CCC3218

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the historical development of cyberculture in the context of globalisation.
  2. Compare media production and consumption within a region, such as the South West of Western Australia, to a national and international context.
  3. Discuss key philosophies and theories of cyberculture.
  4. Examine ways in which communication technologies have impacted on contemporary culture.
  5. Explain key technologies prominent in cyberculture and the cultural implications of online worlds.

Unit Content

  1. Advertising, branding and celebrity in new media.
  2. Global media in 21st century societies.
  3. Introduction to emergent theories of cyberculture.
  4. New media and the rise of the citizen journalist.
  5. Representation, ideologies and discourses evident in cyberculture.

Additional Learning Experience Information

Weekly lectures and critical workshops. Peer review and comment via online research project.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayCritical essay on a set question40%
ProjectReflective and critical online learning journal 40%
Case StudyTutorial presentaton of cyberculture case study20%

Text References

  • ^ O'Shaughnessy, M & Stadler, J. (2012) Media and society Fifth Edition South Melbourne, Australia: Oxford University Press.
  • Holmes, D. (2005). Communication theory: Media, technology and society. London, UK: Sage.
  • Tyson, L. (2006). Critical theory today: A user-friendly guide. (2nd ed.). New York, NY: Routledge.
  • Turner, G. (2004). Understanding celebrity. London, UK: Sage Publications.
  • Bell, D. (2006). Cyberculture theorists: Manuel Castells and Donna Haraway. London, UK: Routledge.
  • Bell, R., Bell, D. & Kennedy, B.M. (2007). The cybercultures reader. London, UK: Routledge.
  • Bennett. P.; Kendall, A. & McDougall, J. (2011). After the Media: Culture and identity in the 21st century. Oxon, UK: Routledge.
  • Branston, G. & Stafford, R. (2010). The media student's book. (5th ed.). Oxon, UK: Routledge.
  • Carey, J.W. (2009). Communication as culture: Essays on media and society. New York, NY: Routledge.
  • Chalkley, T., Brown, A., Cinque, T., Warren, B., Hobbs, M. & Finn, M. (2012). Communication, new media and everyday life. South Melbourne, Australia: Oxford University Press.
  • Flew, T. (2007). Understanding global media. New York, NY: Palgrave Macmillan.
  • Inglis, D. (2008). Culture and everyday life. London, UK: Routledge.
  • Lumby, C. & Fine, D. (2006). Why T.V. is good for kids: Raising 21st century children. Sydney, Australia: Pan Macmillan.
  • McQuail, D. (2005). Mass communication theory. (5th ed.). London, UK: Sage Publications.
  • Rantanen, T. (2005). The media and globalization. London, UK: Sage publications.
  • Rayner, P. Wall, P. & Kruger, S. (2001). Media Studies: The essential introduction. New York, NY: Routledge.
  • Stefanac, S. (2007). Dispatches from Blogistan: A travel guide for the modern blogger. Berkeley, CA: New Riders.
  • Toffoletti, K. (2007). Cyborgs and Barbie dolls: Feminism, popular culture and the posthuman body. London, UK: I.B. Tauris.

Journal References

  • Media international Australia incorporating culture and policy. Australian Key Centre for Cultural and Media Policy: Griffith University.

Website References

^ Mandatory reference

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCC3314|3|1

Faculty of Regional Professional Studies (Bunbury)

School: Regional Professional Studies

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Cyberculture

  • Unit Code

    CCC3314

  • Year

    2015

  • Enrolment Period

    2

  • Version

    3

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit traces the cultural context of media from modernity to the rapidly developing cyber technologies of today. It encourages students to investigate ways in which technological change in the new media is paralleled by cultural and social change. Students are invited to apply theoretical approaches in this unit to an online research project that has either a regional, national or international focus via a blog site or virtual community.

Prerequisite Rule

Students must pass 1 units from CMM1101

Equivalent Rule

Unit was previously coded CCC2208, CCC3208, CCC3218

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the historical development of cyberculture in the context of globalisation.
  2. Compare media production and consumption within a region, such as the South West of Western Australia, to a national and international context.
  3. Discuss key philosophies and theories of cyberculture.
  4. Examine ways in which communication technologies have impacted on contemporary culture.
  5. Explain key technologies prominent in cyberculture and the cultural implications of online worlds.

Unit Content

  1. Advertising, branding and celebrity in new media.
  2. Global media in 21st century societies.
  3. Introduction to emergent theories of cyberculture.
  4. New media and the rise of the citizen journalist.
  5. Representation, ideologies and discourses evident in cyberculture.

Additional Learning Experience Information

Weekly lectures and critical workshops. Peer review and comment via online research project.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
EssayCritical essay on a set question40%
ProjectReflective and critical online learning journal 40%
Case StudyTutorial presentaton of cyberculture case study20%

Text References

  • ^ O'Shaughnessy, M & Stadler, J. (2012) Media and society Fifth Edition South Melbourne, Australia: Oxford University Press.
  • Holmes, D. (2005). Communication theory: Media, technology and society. London, UK: Sage.
  • Tyson, L. (2006). Critical theory today: A user-friendly guide. (2nd ed.). New York, NY: Routledge.
  • Turner, G. (2004). Understanding celebrity. London, UK: Sage Publications.
  • Bell, D. (2006). Cyberculture theorists: Manuel Castells and Donna Haraway. London, UK: Routledge.
  • Bell, R., Bell, D. & Kennedy, B.M. (2007). The cybercultures reader. London, UK: Routledge.
  • Bennett. P.; Kendall, A. & McDougall, J. (2011). After the Media: Culture and identity in the 21st century. Oxon, UK: Routledge.
  • Branston, G. & Stafford, R. (2010). The media student's book. (5th ed.). Oxon, UK: Routledge.
  • Carey, J.W. (2009). Communication as culture: Essays on media and society. New York, NY: Routledge.
  • Chalkley, T., Brown, A., Cinque, T., Warren, B., Hobbs, M. & Finn, M. (2012). Communication, new media and everyday life. South Melbourne, Australia: Oxford University Press.
  • Flew, T. (2007). Understanding global media. New York, NY: Palgrave Macmillan.
  • Inglis, D. (2008). Culture and everyday life. London, UK: Routledge.
  • Lumby, C. & Fine, D. (2006). Why T.V. is good for kids: Raising 21st century children. Sydney, Australia: Pan Macmillan.
  • McQuail, D. (2005). Mass communication theory. (5th ed.). London, UK: Sage Publications.
  • Rantanen, T. (2005). The media and globalization. London, UK: Sage publications.
  • Rayner, P. Wall, P. & Kruger, S. (2001). Media Studies: The essential introduction. New York, NY: Routledge.
  • Stefanac, S. (2007). Dispatches from Blogistan: A travel guide for the modern blogger. Berkeley, CA: New Riders.
  • Toffoletti, K. (2007). Cyborgs and Barbie dolls: Feminism, popular culture and the posthuman body. London, UK: I.B. Tauris.

Journal References

  • Media international Australia incorporating culture and policy. Australian Key Centre for Cultural and Media Policy: Griffith University.

Website References

^ Mandatory reference

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCC3314|3|2