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  2. Visual and Graphic Fundamentals [CCI1102]

Faculty of Regional Professional Studies (Bunbury)

School: Regional Professional Studies

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Visual and Graphic Fundamentals

  • Unit Code

    CCI1102

  • Year

    2015

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit enables students to develop graphic ideas in digital format. It is designed to assist students to develop a visual language through photography, software applications and digital technologies. While providing an introduction to graphic applications, students will expand their conceptual approaches to image development through methods of creative photography and image manipulations.

Learning Outcomes

On completion of this unit students should be able to:

  1. Demonstrate advanced use and application of graphic software packages.
  2. Demonstrate the capability to underpin the development of digital media solutions which address practical, theoretical and conceptual concerns.
  3. Structure and develop visual ideas in a digital media workspace.
  4. Understand and demonstrate good practices involved in managing digital image workflow.

Unit Content

  1. Creative and critical application of visual and cultural theory.
  2. Fundamental elements of design.
  3. Introduction to digital and graphic mediums.
  4. Introduction to digital illustration.

Additional Learning Experience Information

The teaching and learning processes consist of lectures, demonstrations and exercises to be completed in the following tutorial. The set exercises are designed to support learning and enhance project development and presentation skills.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PortfolioIn class tests and practical exercises30%
PosterPoster40%
ProjectPublication project30%

Text References

  • Samara, T. (2007). Design elements: A graphic style manual Massachusetts: Rockport publishers.
  • Sturken, M. & Cartwright, L. (2001). Practices of looking: An introduction to visual culture. Oxford: Oxford University Press.
  • Sutton, J. & Wise, D. (2002). Secrets of award-winning digital artists. Chichester, UK: Hungry Minds Inc.
  • Monroy, B. (2002). Photoshop studio with Bert Monroy. Harlow, UK: New Riders Press.
  • McCullough, M. (1998). Abstracting craft: The practiced digital hand. Cambridge, MIT Press.
  • Ashford, J. (2000). Start with a scan: A guide to transforming scanned photos and objects into high quality art. 2nd ed. Berkeley, Calif.: Peachpit Press.
  • Kelby, S. (2003). The Photoshop book for digital photographers. Harlow, UK: New Riders.
  • Kelby, S. (2002). Photoshop 7 killer tips. Harlow, UK: New Riders.
  • Keating, J. (2002). Inside Flash. Indianapolis, Ind: New Riders; Hemel Hempstead: Prentice Hall.
  • Evening, M. (2002). Adobe Photoshop 7.0 for photographers. London: Focal Press.
  • Berger, J. (1972) Ways of seeing. British Broadcasting Corporation and Penguin Books.
  • Lister, M. (Ed.). (1995). The photographic image in digital culture. London: Routledge.

Journal References

  • Art in America
  • Digital Photography and Design
  • Design Graphics
  • Journal of Aesthetics and Art Criticism (to 1997)
  • Parkett
  • Art Monthly
  • Art Forum
  • Art and Australia

Website References

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCI1102|1|1

Faculty of Regional Professional Studies (Bunbury)

School: Regional Professional Studies

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Visual and Graphic Fundamentals

  • Unit Code

    CCI1102

  • Year

    2015

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit enables students to develop graphic ideas in digital format. It is designed to assist students to develop a visual language through photography, software applications and digital technologies. While providing an introduction to graphic applications, students will expand their conceptual approaches to image development through methods of creative photography and image manipulations.

Learning Outcomes

On completion of this unit students should be able to:

  1. Demonstrate advanced use and application of graphic software packages.
  2. Demonstrate the capability to underpin the development of digital media solutions which address practical, theoretical and conceptual concerns.
  3. Structure and develop visual ideas in a digital media workspace.
  4. Understand and demonstrate good practices involved in managing digital image workflow.

Unit Content

  1. Creative and critical application of visual and cultural theory.
  2. Fundamental elements of design.
  3. Introduction to digital and graphic mediums.
  4. Introduction to digital illustration.

Additional Learning Experience Information

The teaching and learning processes consist of lectures, demonstrations and exercises to be completed in the following tutorial. The set exercises are designed to support learning and enhance project development and presentation skills.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PortfolioIn class tests and practical exercises30%
PosterPoster40%
ProjectPublication project30%

Text References

  • Sturken, M. & Cartwright, L. (2001). Practices of looking: An introduction to visual culture. Oxford: Oxford University Press.
  • Sutton, J. & Wise, D. (2002). Secrets of award-winning digital artists. Chichester, UK: Hungry Minds Inc.
  • Monroy, B. (2002). Photoshop studio with Bert Monroy. Harlow, UK: New Riders Press.
  • McCullough, M. (1998). Abstracting craft: The practiced digital hand. Cambridge, MIT Press.
  • Lister, M. (Ed.). (1995). The photographic image in digital culture. London: Routledge.
  • Samara, T. (2007). Design elements: A graphic style manual Massachusetts: Rockport publishers.
  • Kelby, S. (2002). Photoshop 7 killer tips. Harlow, UK: New Riders.
  • Keating, J. (2002). Inside Flash. Indianapolis, Ind: New Riders; Hemel Hempstead: Prentice Hall.
  • Evening, M. (2002). Adobe Photoshop 7.0 for photographers. London: Focal Press.
  • Berger, J. (1972) Ways of seeing. British Broadcasting Corporation and Penguin Books.
  • Ashford, J. (2000). Start with a scan: A guide to transforming scanned photos and objects into high quality art. 2nd ed. Berkeley, Calif.: Peachpit Press.
  • Kelby, S. (2003). The Photoshop book for digital photographers. Harlow, UK: New Riders.

Journal References

  • Digital Photography and Design
  • Design Graphics
  • Journal of Aesthetics and Art Criticism (to 1997)
  • Parkett
  • Art Monthly
  • Art Forum
  • Art in America
  • Art and Australia

Website References

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CCI1102|1|2