School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Power and Pleasure in the Media
  • Unit Code

    CMM1111
  • Year

    2017
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    A/Prof Panizza Ruth ALLMARK

Description

The unit offers an overview of critical approaches used within media and film studies as forms of media textual analysis. It examines a variety of media texts including film, television, advertisements, photography and the press. It introduces students to a number of key theoretical perspectives and approaches including: examination of the 'language' of the media, semiology, theories of narrative structure and binary oppositions. It aims to develop student skills in studying written critical analyses of the media and in writing their own critical essays on the media.

Equivalent Rule

Unit was previously coded CMM1101, CMM4131

Learning Outcomes

On completion of this unit students should be able to:

  1. Critically discuss social media and a variety of media 'texts' using a range of analytical tools eg. semiology, narrative structure, binary oppositions.
  2. Discuss the role of the media within Western societies including its role in the normalisation and marginalisation of individuals and groups, including indigenous and minority cultures.
  3. Explain and illustrate key critical terms, tools and concepts from a range of theoretical approaches.
  4. Produce written documents that meet academic standards.

Unit Content

  1. An overview of a number of critical perspectives and concepts used in studying media texts.
  2. Narrative structure and binary oppositions.
  3. Study and application of semiology/semiotics.
  4. Study of a range of different media texts including photographs, adverts, print, film and television.
  5. The social construction of reality through language and representations.

Additional Learning Experience Information

Lectures, screenings and tutorials.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentPresentation and Essay60%
ExaminationExamination40%
ONLINE
TypeDescriptionValue
AssignmentPresentation and Essay60%
ExaminationExamination40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM1111|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Power and Pleasure in the Media
  • Unit Code

    CMM1111
  • Year

    2017
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    A/Prof Panizza Ruth ALLMARK

Description

The unit offers an overview of critical approaches used within media and film studies as forms of media textual analysis. It examines a variety of media texts including film, television, advertisements, photography and the press. It introduces students to a number of key theoretical perspectives and approaches including: examination of the 'language' of the media, semiology, theories of narrative structure and binary oppositions. It aims to develop student skills in studying written critical analyses of the media and in writing their own critical essays on the media.

Equivalent Rule

Unit was previously coded CMM1101, CMM4131

Learning Outcomes

On completion of this unit students should be able to:

  1. Critically discuss social media and a variety of media 'texts' using a range of analytical tools eg. semiology, narrative structure, binary oppositions.
  2. Discuss the role of the media within Western societies including its role in the normalisation and marginalisation of individuals and groups, including indigenous and minority cultures.
  3. Explain and illustrate key critical terms, tools and concepts from a range of theoretical approaches.
  4. Produce written documents that meet academic standards.

Unit Content

  1. An overview of a number of critical perspectives and concepts used in studying media texts.
  2. Narrative structure and binary oppositions.
  3. Study and application of semiology/semiotics.
  4. Study of a range of different media texts including photographs, adverts, print, film and television.
  5. The social construction of reality through language and representations.

Additional Learning Experience Information

Lectures, screenings and tutorials.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
AssignmentPresentation and Essay60%
ExaminationExamination40%
ONLINE
TypeDescriptionValue
AssignmentPresentation and Essay60%
ExaminationExamination40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM1111|1|2