School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Writing for Communications
  • Unit Code

    CMM1204
  • Year

    2016
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online

Description

This unit provides an introduction to the essential writing skills that are required for communication in journalism, advertising and public relations, as well as in the creative and cultural industries. Effective writing for employment in the various disciplines demands competence in correctly using grammar, spelling and punctuation. Competence is developed through learning the principles of grammar, spelling and punctuation, completing exercises that test them, writing in genres that employ them , and self and mutual editing. The unit also develops an awareness of the characteristics of different media, especially their formats, genres, conventions and production processes.

Equivalent Rule

Unit was previously coded CMM1104

Learning Outcomes

On completion of this unit students should be able to:

  1. Edit grammar, spelling and punctuation.
  2. Identify the characteristics, formats, genres, conventions and writing processes of different communication formats.
  3. Prepare and write copy in a range of media formats.
  4. Write with improved grammar, spelling and publication.

Unit Content

  1. Developing skills in editing for correct grammar, spelling and punctuation.
  2. Developing skills in writing with improved grammar, spelling and punctuation.
  3. Preparing media releases.
  4. Writing feature articles and creative briefs.

Additional Learning Experience Information

Lectures, workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseGrammar, spelling and punctuation exercises.50%
AssignmentWriting and editing a media release or feature article.50%

Text References

  • ^ Winch, G. (2013). The grammar handbook. South Melbourne: OUP.
  • Denton, P. (2000). How to write and pitch your press release. Sydney: Prentice Hall.
  • Wilber, R., & Miller, R. (2003). Modern media writing. Melbourne: Thomson and Wadsworth.
  • Newsom, D., & Carrell, B. (2001). Public relations writing. Belmont: Wadsworth.
  • Tanner, S. (2002). Journalism: Investigation and research. Melbourne: Longman.
  • Whitaker, W.R., Smith, R.D., & Ramsey, J.E. (2000). Media writing: Print, broadcast and public relations. New York: Lomgman.
  • Conley, D. (2006). The daily miracle - An introduction to journalism. Melbourne: OUP.
  • Hicks, W. (2004). Wriitng for journalists. London: Routledge.

^ Mandatory reference


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM1204|2|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Writing for Communications
  • Unit Code

    CMM1204
  • Year

    2016
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online

Description

This unit provides an introduction to the essential writing skills that are required for communication in journalism, advertising and public relations, as well as in the creative and cultural industries. Effective writing for employment in the various disciplines demands competence in correctly using grammar, spelling and punctuation. Competence is developed through learning the principles of grammar, spelling and punctuation, completing exercises that test them, writing in genres that employ them , and self and mutual editing. The unit also develops an awareness of the characteristics of different media, especially their formats, genres, conventions and production processes.

Equivalent Rule

Unit was previously coded CMM1104

Learning Outcomes

On completion of this unit students should be able to:

  1. Edit grammar, spelling and punctuation.
  2. Identify the characteristics, formats, genres, conventions and writing processes of different communication formats.
  3. Prepare and write copy in a range of media formats.
  4. Write with improved grammar, spelling and publication.

Unit Content

  1. Developing skills in editing for correct grammar, spelling and punctuation.
  2. Developing skills in writing with improved grammar, spelling and punctuation.
  3. Preparing media releases.
  4. Writing feature articles and creative briefs.

Additional Learning Experience Information

Lectures, workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseGrammar, spelling and punctuation exercises.50%
AssignmentWriting and editing a media release or feature article.50%

Text References

  • ^ Winch, G. (2013). The grammar handbook. South Melbourne: OUP.
  • Denton, P. (2000). How to write and pitch your press release. Sydney: Prentice Hall.
  • Wilber, R., & Miller, R. (2003). Modern media writing. Melbourne: Thomson and Wadsworth.
  • Newsom, D., & Carrell, B. (2001). Public relations writing. Belmont: Wadsworth.
  • Tanner, S. (2002). Journalism: Investigation and research. Melbourne: Longman.
  • Whitaker, W.R., Smith, R.D., & Ramsey, J.E. (2000). Media writing: Print, broadcast and public relations. New York: Lomgman.
  • Conley, D. (2006). The daily miracle - An introduction to journalism. Melbourne: OUP.
  • Hicks, W. (2004). Wriitng for journalists. London: Routledge.

^ Mandatory reference


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM1204|2|2