School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Principles of Inclusive Communication
  • Unit Code

    CMM2605
  • Year

    2025
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Dr Kelly CHOONG

Description

Inclusive communication is concerned with conveying information in an accessible, relevant, ethically and socially responsible manner. Brands and organisations need to listen and respond to the diversity that exists in audiences to create communication strategies that are inclusive, attending to factors such as culture, gender, physical abilities, age and sexuality. This unit introduces inclusivity and accessibility in communication, identifying and addressing key issues and concerns in everyday communication. Students will understand and develop strategic elements that lead to best practice and inclusive communication.

Learning Outcomes

On completion of this unit students should be able to:

  1. Explain laws, ethics, culture, and societal norms that impact inclusive communication.
  2. Apply appropriate research literature to justify inclusive communication strategies selected in practice.
  3. Apply clear and effective communication techniques for different audiences.
  4. Evaluate and critique their personal perspectives and that of their peers on inclusive communication to foster accountability in communication practice.

Unit Content

  1. An overview of the legal and regulatory framework, as well as cultural expectations and social norms in which inclusivity operates.
  2. Relevant theories and communication concepts that support views of communication practice.
  3. Review all perspectives of both internal and external audience when developing communication strategies.
  4. Support brands/organisations in best communication practice.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 1Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Assessment

GS2 GRADING SCHEMA 2 Used for Undifferentiated Pass/Fail units inc. practical units or work-integrated learning

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescription
EssayResearch Essay
Project ^Creative Communications and Presentation
Portfolio ^Documentation of Process and Learning Reflections
PresentationInclusive communication case study
Reflective PracticeReflection on inclusive communication implementation
ONLINE
TypeDescription
Project ^Creative Communications and Presentation
EssayResearch essay
Portfolio ^Documentation of Process and Learning Reflections
PresentationInclusive communication case study
Reflective PracticeReflection on inclusive communication implementation

^ Mandatory to Pass


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

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