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  2. Global Communications [CMM3115]

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Global Communications

  • Unit Code

    CMM3115

  • Year

    2015

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit investigates current trends in global communication with reference to popular culture and a number of major issues: globalisation; transnational communication conglomerates; communication in the 'Third World'; and transborder communication. These issues are investigated with reference to case studies of communication systems in both the developed and developing worlds.

Equivalent Rule

Unit was previously coded PRN3104

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the main trends in global communication and popular culture, including globalisation, environmentalism and transborder communication.
  2. Develop a critical awareness of changing trends in global communication.
  3. Discuss issues and theory relevant to Indigenous, inter-cultural and cross-cultural communication.
  4. Generate ideas and synthesise research findings in a critical essay concerning a global issues.
  5. Identify the major communication systems in both the developed and developing worlds.
  6. Work as part of a team to orally communicate ideas and research related to issues of global significance, such as equity, identity and environmental sustainability.

Unit Content

  1. An analysis of the implications of globalisation and cultural paradigms in relation to the press, radio, television, film and the Internet.
  2. An examination in detail of the political, economic and cultural determinants of a major American, European and Asian communication system.
  3. An exploration of the programming practices within transnational communication systems in relation to popular culture.
  4. Global media events and their sustainability.
  5. Public Relations communication techniques.
  6. The identification and critique of recent trends in transnational communication with an emphasis on issues related to political movements and environmental issues.
  7. Views from guest experts and the community about activities related to global communication and cultural issues.

Additional Learning Experience Information

Lectures, tutorials, screenings.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationPresentation30%
ProjectResearch Project70%

Text References

  • Boyd-Barrett, O. (Ed.). (2007). Communications media, globalization and empire. Bloomington: Indianna University Press.
  • Crane, D., Kawshima, N., & Kawasaki, K. (2002). Global culture: Media, arts, policy and globalisation. New York: Routledge.
  • Straubhaar, J.D. (2007). World television: From global to local. Los Angeles: Sage.
  • Mowlana, H. et al. (1992). Triumph and image: The media's war in the Persian Gulf. Boulder: Westview.
  • Matchen. D. (2007). Global media discourse: A critical introduction. Abingdon: Routledge.
  • Keane, M., Fung, A., & Moran, A. (2007). New television, globalisation, and the East Asian cultural imagination. Hong Kong: Hong Kong University Press.
  • Flew, T. (2007). Understanding global media. New York: Palgrave Macmillan.
  • Castells, M. (et. al.). (2007). Mobile communication and society: A global perspective : A project of the Annenberg Research Network on international communication. Cambridge, Mass: MIT Press.

Journal References

  • Media Information Australia
  • Media, Culture and Society
  • Journal of International Communication
  • Journal of Communication
  • European Journal of Communication
  • Continuum: An Australian Journal of the Media
  • Public Culture: Society for Transnational Cultural Studies

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM3115|1|1

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Global Communications

  • Unit Code

    CMM3115

  • Year

    2015

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit investigates current trends in global communication with reference to popular culture and a number of major issues: globalisation; transnational communication conglomerates; communication in the 'Third World'; and transborder communication. These issues are investigated with reference to case studies of communication systems in both the developed and developing worlds.

Equivalent Rule

Unit was previously coded PRN3104

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the main trends in global communication and popular culture, including globalisation, environmentalism and transborder communication.
  2. Develop a critical awareness of changing trends in global communication.
  3. Discuss issues and theory relevant to Indigenous, inter-cultural and cross-cultural communication.
  4. Generate ideas and synthesise research findings in a critical essay concerning a global issues.
  5. Identify the major communication systems in both the developed and developing worlds.
  6. Work as part of a team to orally communicate ideas and research related to issues of global significance, such as equity, identity and environmental sustainability.

Unit Content

  1. An analysis of the implications of globalisation and cultural paradigms in relation to the press, radio, television, film and the Internet.
  2. An examination in detail of the political, economic and cultural determinants of a major American, European and Asian communication system.
  3. An exploration of the programming practices within transnational communication systems in relation to popular culture.
  4. Global media events and their sustainability.
  5. Public Relations communication techniques.
  6. The identification and critique of recent trends in transnational communication with an emphasis on issues related to political movements and environmental issues.
  7. Views from guest experts and the community about activities related to global communication and cultural issues.

Additional Learning Experience Information

Lectures, tutorials, screenings.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationPresentation30%
ProjectResearch Project70%

Text References

  • Boyd-Barrett, O. (Ed.). (2007). Communications media, globalization and empire. Bloomington: Indianna University Press.
  • Crane, D., Kawshima, N., & Kawasaki, K. (2002). Global culture: Media, arts, policy and globalisation. New York: Routledge.
  • Straubhaar, J.D. (2007). World television: From global to local. Los Angeles: Sage.
  • Mowlana, H. et al. (1992). Triumph and image: The media's war in the Persian Gulf. Boulder: Westview.
  • Matchen. D. (2007). Global media discourse: A critical introduction. Abingdon: Routledge.
  • Keane, M., Fung, A., & Moran, A. (2007). New television, globalisation, and the East Asian cultural imagination. Hong Kong: Hong Kong University Press.
  • Flew, T. (2007). Understanding global media. New York: Palgrave Macmillan.
  • Castells, M. (et. al.). (2007). Mobile communication and society: A global perspective : A project of the Annenberg Research Network on international communication. Cambridge, Mass: MIT Press.

Journal References

  • Media Information Australia
  • Media, Culture and Society
  • Journal of International Communication
  • Journal of Communication
  • European Journal of Communication
  • Continuum: An Australian Journal of the Media
  • Public Culture: Society for Transnational Cultural Studies

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM3115|1|2