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  2. Global Communications [CMM3115]

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Global Communications

  • Unit Code

    CMM3115

  • Year

    2018

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

  • Unit Coordinator

    Mr James Leslie HALL

Description

This unit investigates current trends in global communication with reference to popular culture and a number of major issues: globalisation; transnational communication conglomerates; communication in the developing world; and transborder communication. Students examine the importance of cross-cultural communication in international public relations, corporate communication and government relations and develop an understanding of the operation of public relations in specific regions, such as the Asia-Pacific.

Equivalent Rule

Unit was previously coded PRN3104

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the main trends in global communication and popular culture, including globalisation, environmentalism and transborder communication.
  2. Develop a critical awareness of changing trends in global communication.
  3. Discuss issues and theory relevant to Indigenous, inter-cultural and cross-cultural communication.
  4. Generate ideas and synthesise research findings in a critical essay concerning a global issues.
  5. Identify the major communication systems in both the developed and developing worlds.
  6. Work as part of a team to orally communicate ideas and research related to issues of global significance, such as equity, identity and environmental sustainability.

Unit Content

  1. Explore issues and theoretical models relevant to inter-cultural and cross-cultural communication processes
  2. Evaluate best practice in international public relations programs and ethical standards
  3. An analysis of the implications of globalisation and cultural paradigms in relation to the press, radio, television, film and the Internet.
  4. An exploration of the programming practices within transnational communication systems in relation to popular culture.
  5. Global media events and their sustainability.
  6. Public Relations communication techniques.
  7. The identification and critique of recent trends in transnational communication with an emphasis on issues related to political movements and environmental issues.
  8. Views from guest experts and the community about activities related to global communication and cultural issues.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

Additional Learning Experience Information

Lectures, tutorials, screenings.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Case StudyCase Study30%
ProjectResearch Project70%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM3115|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Global Communications

  • Unit Code

    CMM3115

  • Year

    2018

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

  • Unit Coordinator

    Mr James Leslie HALL

Description

This unit investigates current trends in global communication with reference to popular culture and a number of major issues: globalisation; transnational communication conglomerates; communication in the developing world; and transborder communication. Students examine the importance of cross-cultural communication in international public relations, corporate communication and government relations and develop an understanding of the operation of public relations in specific regions, such as the Asia-Pacific.

Equivalent Rule

Unit was previously coded PRN3104

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the main trends in global communication and popular culture, including globalisation, environmentalism and transborder communication.
  2. Develop a critical awareness of changing trends in global communication.
  3. Discuss issues and theory relevant to Indigenous, inter-cultural and cross-cultural communication.
  4. Generate ideas and synthesise research findings in a critical essay concerning a global issues.
  5. Identify the major communication systems in both the developed and developing worlds.
  6. Work as part of a team to orally communicate ideas and research related to issues of global significance, such as equity, identity and environmental sustainability.

Unit Content

  1. Explore issues and theoretical models relevant to inter-cultural and cross-cultural communication processes
  2. Evaluate best practice in international public relations programs and ethical standards
  3. An analysis of the implications of globalisation and cultural paradigms in relation to the press, radio, television, film and the Internet.
  4. An exploration of the programming practices within transnational communication systems in relation to popular culture.
  5. Global media events and their sustainability.
  6. Public Relations communication techniques.
  7. The identification and critique of recent trends in transnational communication with an emphasis on issues related to political movements and environmental issues.
  8. Views from guest experts and the community about activities related to global communication and cultural issues.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

Additional Learning Experience Information

Lectures, tutorials, screenings.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
Case StudyCase Study30%
ProjectResearch Project70%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM3115|1|2