School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Global Communications
  • Unit Code

    CMM3115
  • Year

    2025
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
    Online
  • Unit Coordinator

    Mr James Leslie HALL

Description

This unit investigates current trends in global communication with reference to a number of major issues, such as the global/local nexus, feminism, and cross-cultural developments. These issues are investigated with reference to case-studies of historical and emerging issues that impact and influence our world.

Equivalent Rule

Unit was previously coded PRN3104

Learning Outcomes

On completion of this unit students should be able to:

  1. Identify the major communication systems in both the developed and developing worlds.
  2. Appraise and assess the main trends in global communication and popular culture such as globalisation, environmentalism and trans-border communication.
  3. Outline the issues and theory relevant to Indigenous, inter-cultural and cross-cultural communication.
  4. Evaluate contemporary and emerging issues within global media and synthesise research findings into a critical report focused on global issues.

Unit Content

  1. Views from guest experts and the community about activities related to global communication and cultural issues.
  2. Public Relations communication techniques.
  3. Global media events and their sustainability.
  4. An analysis of the implications of globalisation and cultural paradigms in relation to the press, radio, television, film and the Internet.
  5. The identification and critique of recent trends in transnational communication with an emphasis on issues related to political movements and environmental issues.
  6. An exploration of the programming practices within transnational communication systems in relation to popular culture.

Learning Experience

ON-CAMPUS

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

ONLINE

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Additional Learning Experience Information

Guest lecturers are invited to deliver a one-off session during semester to provide particular case-studies and specific research and industry understandings of the significance of global communication.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
Case StudyCritical analysis30%
Research PaperQualitative communications research40%
ReportFeature article 30%
ONLINE
TypeDescriptionValue
Case StudyCritical analysis30%
Research PaperQualitative communications research40%
ReportFeature article30%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

CMM3115|2|1