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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit examines the international marketing communications industry as a business by focusing on actual campaigns, developments, and trends. The emphasis is on international advertising but the content is not limited to this area and the broader spread of communications as used by marketers is considered. Cultural implications of international messages are examined as a major determinant of decision-making within the industry. Media developments, audience trends, and industry regulations are also examined through the analysis of actual contemporary cases as they are reported.
(Must have course WAM equal to or greater than 70 AND Students must pass 1 unit from ADV3112)
Unit was previously coded CMM3109
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
For more information see the Semester Timetable
Seminars/Workshops Study Tour Research and report writing
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Participation | Seminar participation | 20% |
| Project | Study Tour & Research Report | 40% |
| Presentation | Project conclusion | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
CMM3116|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit examines the international marketing communications industry as a business by focusing on actual campaigns, developments, and trends. The emphasis is on international advertising but the content is not limited to this area and the broader spread of communications as used by marketers is considered. Cultural implications of international messages are examined as a major determinant of decision-making within the industry. Media developments, audience trends, and industry regulations are also examined through the analysis of actual contemporary cases as they are reported.
(Must have course WAM equal to or greater than 70 AND Students must pass 1 unit from ADV3112)
Unit was previously coded CMM3109
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.
For more information see the Semester Timetable
Seminars/Workshops Study Tour Research and report writing
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Participation | Seminar participation | 20% |
| Project | Study Tour & Research Report | 40% |
| Presentation | Project conclusion | 40% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
CMM3116|1|2