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  2. Effective Communication in Professional Contexts [CMM5160]

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Effective Communication in Professional Contexts

  • Unit Code

    CMM5160

  • Year

    2016

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    20

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit will examine the key skills and challenges in writing for a range of media situations and communication industries. It will also consider successful techniques in both oral and written communication.It will look at the power of dialogue and the strategies for effective interpersonal communication in an array of professional settings.

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the characteristics, conventions and production processes of different media and research formats and assess their impact upon professional communications in a contemporary, globalising culture.
  2. Critically evaluate successful communication techniques and apply these to a range of professional, contextual and cultural situations.
  3. Prepare and write copy in a range of media formats, exploring ideas and concepts through creative, critical and reflective thinking.
  4. Demonstrate the ability to collaborate and work in team settings to present a media pitch.
  5. Reflect critically on how personal awareness can improve effective communication.

Unit Content

  1. The importance of ideas, words and grammar.
  2. Writing for the media.
  3. Effective communication strategies.
  4. Oral presentation skills.

Additional Learning Experience Information

Lectures and Tutorials.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationGroup Presentation30%
PortfolioWriting Portfolio70%

Text References

  • Roshelle, L. (2006). Media and the politics of failure: Great powers, communication strategies and military defeats. New York: Palgrave McMillan.
  • Oshima, A., & Hogue, A. (2006). Writing academic English. (4th ed.). White Plains, NY: Pearson Longman.
  • Bivins, T. (2011). Public relations writings: The essentials of style and format. New York: McGraw-Hill.
  • Dodd, C. H. (2008). Managing business and professional communication. (2nd ed.). Boston: Pearson Education.
  • Murphy, R. (2012). English grammar in use. (4th ed.). Cambridge: Cambridge University Press.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM5160|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Effective Communication in Professional Contexts

  • Unit Code

    CMM5160

  • Year

    2016

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    20

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit will examine the key skills and challenges in writing for a range of media situations and communication industries. It will also consider successful techniques in both oral and written communication.It will look at the power of dialogue and the strategies for effective interpersonal communication in an array of professional settings.

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the characteristics, conventions and production processes of different media and research formats and assess their impact upon professional communications in a contemporary, globalising culture.
  2. Critically evaluate successful communication techniques and apply these to a range of professional, contextual and cultural situations.
  3. Prepare and write copy in a range of media formats, exploring ideas and concepts through creative, critical and reflective thinking.
  4. Demonstrate the ability to collaborate and work in team settings to present a media pitch.
  5. Reflect critically on how personal awareness can improve effective communication.

Unit Content

  1. The importance of ideas, words and grammar.
  2. Writing for the media.
  3. Effective communication strategies.
  4. Oral presentation skills.

Additional Learning Experience Information

Lectures and Tutorials.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
PresentationGroup Presentation30%
PortfolioWriting Portfolio70%

Text References

  • Roshelle, L. (2006). Media and the politics of failure: Great powers, communication strategies and military defeats. New York: Palgrave McMillan.
  • Oshima, A., & Hogue, A. (2006). Writing academic English. (4th ed.). White Plains, NY: Pearson Longman.
  • Bivins, T. (2011). Public relations writings: The essentials of style and format. New York: McGraw-Hill.
  • Dodd, C. H. (2008). Managing business and professional communication. (2nd ed.). Boston: Pearson Education.
  • Murphy, R. (2012). English grammar in use. (4th ed.). Cambridge: Cambridge University Press.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

CMM5160|1|2