This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit will introduce the strategic role of public relations in applying communication techniques in different settings to reach effective outcomes. Students will use information gathering and analysis as the foundation for communication planning and implementation. The unit also examines financial and budgetary aspects of public relations management as well as the ethical and social ramifications of public relations practice.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
Joondalup | Mount Lawley | South West (Bunbury) | |
---|---|---|---|
Semester 1 | Not Offered | 13 x 3 hour seminar | Not Offered |
Semester 2 | Not Offered | 13 x 3 hour seminar | Not Offered |
For more information see the Semester Timetable
Lectures covering a variety of public relations specialties. Tutorials, including real life case studies. Assessments, requiring individual consideration of professional ethics and group work on community based organisations. Readings and research on current public relations activities and outcomes.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
Type | Description | Value |
---|---|---|
Case Study | Communication Audit | 30% |
Assignment | Campaign Plan | 40% |
Presentation | Group Pitch Presentation | 30% |
Type | Description | Value |
---|---|---|
Case Study | Communication Audit | 30% |
Assignment | Campaign Plan | 40% |
Presentation | Group Pitch Presentation | 30% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
CMM5180|1|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit will introduce the strategic role of public relations in applying communication techniques in different settings to reach effective outcomes. Students will use information gathering and analysis as the foundation for communication planning and implementation. The unit also examines financial and budgetary aspects of public relations management as well as the ethical and social ramifications of public relations practice.
On completion of this unit students should be able to:
Students will attend on campus classes as well as engage in learning activities through ECUs LMS
Joondalup | Mount Lawley | South West (Bunbury) | |
---|---|---|---|
Semester 1 | Not Offered | 13 x 3 hour seminar | Not Offered |
Semester 2 | Not Offered | 13 x 3 hour seminar | Not Offered |
For more information see the Semester Timetable
Lectures covering a variety of public relations specialties. Tutorials, including real life case studies. Assessments, requiring individual consideration of professional ethics and group work on community based organisations. Readings and research on current public relations activities and outcomes.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.
Type | Description | Value |
---|---|---|
Case Study | Communication Audit | 30% |
Assignment | Campaign Plan | 40% |
Presentation | Group Pitch Presentation | 30% |
Type | Description | Value |
---|---|---|
Case Study | Communication Audit | 30% |
Assignment | Campaign Plan | 40% |
Presentation | Group Pitch Presentation | 30% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
CMM5180|1|2