School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Ethical and Responsible Communication
  • Unit Code

    CMM6425
  • Year

    2025
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    20
  • Full Year Unit

    N
  • Mode of Delivery

    Online
  • Unit Coordinator

    Dr Catherine ARCHER

Description

Stakeholder expectations are changing, and greater value is being placed on organisations that communicate a clear purpose or belief system. As a result, there has been an acceleration in purpose-driven communications with many organisations boosting their Environmental, Social and Governance (ESG) efforts in recent years. In this unit, students uncover the key Environmental, Social and Governance (ESG) issues that organisations are facing today and learn how to respond to these issues by implementing best practice ethical and responsible communication. Through developing an understanding of the UN Sustainable Development Goals and how these relate to organisations, students build key skills required to incorporate ESG factors into communication frameworks as well as improve existing frameworks to be contemporary and ESG-led.

Non Standard Timetable Requirements

Students undertake this unit in an accelerated delivery mode over eight weeks.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply cognitive, technical and creative skills to research, evaluate and synthesise ethical and responsible solutions to create an online communication.
  2. Communicate CSR and ESG concepts effectively for a specified audience and purpose.
  3. Use high level self-management skills to research, evaluate and synthesise organisational artefacts related to Corporate Social Responsibility.

Unit Content

  1. Introducing the concepts of Environment, Social and Governance (ESG).
  2. Corporate Social Responsibility (CSR) and ESG – differences and similarities.
  3. Does measurement matter? Case studies in ESG reporting.
  4. The United Nations Sustainability Development Goals.
  5. Globalisation, glocalisation, community and cultural considerations.
  6. What is the future of ESG?

Learning Experience

Students will engage in learning experiences via ECU’s LMS as well as additional ECU learning technologies

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ONLINE
TypeDescriptionValue
ReportAnalysis of organisational communication50%
ExerciseConvert analysis to written social media post with image50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Assessment

Students please note: The marks and grades received by students on assessments may be subject to further moderation. Informal vivas may be conducted as part of an assessment task, where staff require further information to confirm the learning outcomes have been met. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work as well as any generative artificial intelligence tools that may have been used. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people or generative artificial intelligence tools, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

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