School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for Semester 1 2020 Units. Students will be notified of all approved modifications by Unit Coordinators via email and Unit Blackboard sites. Where changes have been made, these are designed to ensure that you still meet the unit learning outcomes in the context of our adjusted teaching and learning arrangements.

  • Unit Title

    Design Practices: Typography
  • Unit Code

    DES1106
  • Year

    2020
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    A/Prof Stuart MEDLEY

Description

This unit provides an introduction to working with typography in 2D and 3D spaces, from the Macro of the page (or environment) to the micro of the apostrophe. Through an examination of the history of alphabets and the technology of type, students will explore how current methods of typographic design came into being. Students will work within the rules of typography before exploring ways to break those rules, and will develop an analytical approach to the practice of typography that enables them to develop their own typographic style.

Equivalent Rule

Replaces DES2106

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate the application of typography in terms of theory and industry practice.
  2. Apply appropriate typefaces and typesetting while working from authentic design briefs.
  3. Produce practical examples in visual and spatial contexts that show familiarity with and application of the guidelines of good typography.

Unit Content

  1. Alphabets, writing systems and typographic history.
  2. Guidelines of typographic layout and grids: how to work within these and without.
  3. Letterforms: brushstrokes, chiselled forms, machined and vector forms.
  4. Type application from screen to billboard.
  5. Typographic designers/schools and their legacies.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

Additional Learning Experience Information

Lectures are used to introduce the history, development and application of typography. Concepts of applying typography on 2D print media and 3D built environment spaces will be scaffolded through class discussions and practice. Some sessions will involve excursions to sites around Perth to explore the complexity and people/cultural-centric nature of typography. Class activities focus on small group work and individual production, designed to develop fundamental skillsets in visual communication through typography in 2D media and 3D spaces.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
JournalResearch diary and typographic exercises25%
ProjectProject 1 Feature article for information panel 25%
ProjectBook design or spatial typographic designn50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES1106|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for this unit. All assessment changes will be published by 27 July 2020. All students are reminded to check handbook at the beginning of semester to ensure they have the correct outline.

  • Unit Title

    Design Practices: Typography
  • Unit Code

    DES1106
  • Year

    2020
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    A/Prof Stuart MEDLEY

Description

This unit provides an introduction to working with typography in 2D and 3D spaces, from the Macro of the page (or environment) to the micro of the apostrophe. Through an examination of the history of alphabets and the technology of type, students will explore how current methods of typographic design came into being. Students will work within the rules of typography before exploring ways to break those rules, and will develop an analytical approach to the practice of typography that enables them to develop their own typographic style.

Equivalent Rule

Replaces DES2106

Learning Outcomes

On completion of this unit students should be able to:

  1. Evaluate the application of typography in terms of theory and industry practice.
  2. Apply appropriate typefaces and typesetting while working from authentic design briefs.
  3. Produce practical examples in visual and spatial contexts that show familiarity with and application of the guidelines of good typography.

Unit Content

  1. Alphabets, writing systems and typographic history.
  2. Guidelines of typographic layout and grids: how to work within these and without.
  3. Letterforms: brushstrokes, chiselled forms, machined and vector forms.
  4. Type application from screen to billboard.
  5. Typographic designers/schools and their legacies.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU Blackboard.

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

Additional Learning Experience Information

Lectures are used to introduce the history, development and application of typography. Concepts of applying typography on 2D print media and 3D built environment spaces will be scaffolded through class discussions and practice. Some sessions will involve excursions to sites around Perth to explore the complexity and people/cultural-centric nature of typography. Class activities focus on small group work and individual production, designed to develop fundamental skillsets in visual communication through typography in 2D media and 3D spaces.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
JournalResearch diary and typographic exercises25%
ProjectProject 1 Feature article for information panel 25%
ProjectBook design or spatial typographic designn50%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES1106|1|2