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  2. Design Practices: Identity [DES2101]

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Design Practices: Identity

  • Unit Code

    DES2101

  • Year

    2015

  • Enrolment Period

    1

  • Version

    2

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit introduces students to the world of identity design through holistic and empathic design approaches. Students will be introduced to the creation of organisational identity, including its processes, methodologies, context and history. Students will investigate social-cultural and environmental aspects of identity design as these pertain to sustainability.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply a range of tools and techniques to understand stakeholders' needs.
  2. Contextualise visual solutions within cultural and social spaces.
  3. Create prototype solutions as the means to achieve innovative outcomes.
  4. Design an organisational identity that meets a brief.

Unit Content

  1. Aspects of holistic design including typography, empathic design methods and rapid prototype.
  2. Design and construction of organisational identity.
  3. Historical and cultural aspects of organisational identity.
  4. Triple-bottom line impacts of design.

Additional Learning Experience Information

Tutorials and lectures.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
JournalResearch Journal30%
ProjectDesign Project *70%

* Assessment item identified for English language proficiency

Text References

  • Gardner, B., & Fishel, C. (2003). Logolounge: 2000 international identities by leading designers (Logolounge). Gloucester, Mass: Rockport Publishers.
  • Thomas, G. (2003). How to design logos, symbols and icons: 24 Internationally renowned studios reveal how they develop trademarks for print and new media. (1st ed.). Cincinnati, Ohio: How Design Books.
  • Pedersen, B.M. (2004). Graphis logo 6 (Graphis logo design). New York: Graphis Press Inc.
  • Mischler, M. (Ed.). (2004). Los logos. Berlin, Germany: Die Gestalten Verlag.
  • McAlhone, B., & Stuart, D. (1998). A smile in the mind. London, United Kingdom: Phaidon Press Ltd.
  • Cabarga, L. (2004). Logo font & lettering bible: A comprehensive guide to the design, construction and usage of alphabets and symbols. Cincinnati, Ohio: How Design Books.
  • Cameron, A. (2004). IdN special 03 - Examining the visual culture of corporate identity. Gingko Press.
  • Carter, D.E. (2004). The big book of logos 3. Harper Design.
  • Holmes, N. (1985). Designing pictorial symbols. New York: Watson-Guptill Publications.
  • Lupton, E., & Miller, J.A. (1999). Design writing research. NY: Phaidon Press Ltd.

Journal References

  • Systems Design Ltd, Hong Kong Desktop, Niche Group Pty Ltd, Melbourne. (IdN) International Designers Network.

Website References

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES2101|2|1

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Design Practices: Identity

  • Unit Code

    DES2101

  • Year

    2015

  • Enrolment Period

    2

  • Version

    2

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit introduces students to the world of identity design through holistic and empathic design approaches. Students will be introduced to the creation of organisational identity, including its processes, methodologies, context and history. Students will investigate social-cultural and environmental aspects of identity design as these pertain to sustainability.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply a range of tools and techniques to understand stakeholders' needs.
  2. Contextualise visual solutions within cultural and social spaces.
  3. Create prototype solutions as the means to achieve innovative outcomes.
  4. Design an organisational identity that meets a brief.

Unit Content

  1. Aspects of holistic design including typography, empathic design methods and rapid prototype.
  2. Design and construction of organisational identity.
  3. Historical and cultural aspects of organisational identity.
  4. Triple-bottom line impacts of design.

Additional Learning Experience Information

Tutorials and lectures.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
JournalResearch Journal30%
ProjectDesign Project *70%

* Assessment item identified for English language proficiency

Text References

  • Gardner, B., & Fishel, C. (2003). Logolounge: 2000 international identities by leading designers (Logolounge). Gloucester, Mass: Rockport Publishers.
  • Thomas, G. (2003). How to design logos, symbols and icons: 24 Internationally renowned studios reveal how they develop trademarks for print and new media. (1st ed.). Cincinnati, Ohio: How Design Books.
  • Pedersen, B.M. (2004). Graphis logo 6 (Graphis logo design). New York: Graphis Press Inc.
  • Mischler, M. (Ed.). (2004). Los logos. Berlin, Germany: Die Gestalten Verlag.
  • McAlhone, B., & Stuart, D. (1998). A smile in the mind. London, United Kingdom: Phaidon Press Ltd.
  • Cabarga, L. (2004). Logo font & lettering bible: A comprehensive guide to the design, construction and usage of alphabets and symbols. Cincinnati, Ohio: How Design Books.
  • Cameron, A. (2004). IdN special 03 - Examining the visual culture of corporate identity. Gingko Press.
  • Carter, D.E. (2004). The big book of logos 3. Harper Design.
  • Holmes, N. (1985). Designing pictorial symbols. New York: Watson-Guptill Publications.
  • Lupton, E., & Miller, J.A. (1999). Design writing research. NY: Phaidon Press Ltd.

Journal References

  • Systems Design Ltd, Hong Kong Desktop, Niche Group Pty Ltd, Melbourne. (IdN) International Designers Network.

Website References

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES2101|2|2