School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for Semester 1 2020 Units. Students will be notified of all approved modifications by Unit Coordinators via email and Unit Blackboard sites. Where changes have been made, these are designed to ensure that you still meet the unit learning outcomes in the context of our adjusted teaching and learning arrangements.

  • Unit Title

    Design Practices: Identity
  • Unit Code

    DES2101
  • Year

    2020
  • Enrolment Period

    1
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Christopher KUEH

Description

This unit introduces students to the world of identity design through holistic and empathic design approaches. Students will be introduced to the creation of organisational identity, including its processes, methodologies, context and history. Students will investigate social-cultural and environmental aspects of identity design as these pertain to sustainability.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply a range of tools and techniques to understand stakeholders' needs.
  2. Contextualise visual solutions within cultural and social spaces.
  3. Create prototype solutions as the means to achieve innovative outcomes.
  4. Design an organisational identity that meets a brief.

Unit Content

  1. Aspects of holistic design including typography, empathic design methods and rapid prototype.
  2. Design and construction of organisational identity.
  3. Historical and cultural aspects of organisational identity.
  4. Triple-bottom line impacts of design.

Additional Learning Experience Information

Tutorials and lectures.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
JournalResearch Journal40%
ProjectDesign Project *60%

* Assessment item identified for English language proficiency


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES2101|2|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Please note that given the circumstances of COVID-19, there may be some modifications to the assessment schedule promoted in Handbook for this unit. All assessment changes will be published by 27 July 2020. All students are reminded to check handbook at the beginning of semester to ensure they have the correct outline.

  • Unit Title

    Design Practices: Identity
  • Unit Code

    DES2101
  • Year

    2020
  • Enrolment Period

    2
  • Version

    2
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Christopher KUEH

Description

This unit introduces students to the world of identity design through holistic and empathic design approaches. Students will be introduced to the creation of organisational identity, including its processes, methodologies, context and history. Students will investigate social-cultural and environmental aspects of identity design as these pertain to sustainability.

Learning Outcomes

On completion of this unit students should be able to:

  1. Apply a range of tools and techniques to understand stakeholders' needs.
  2. Contextualise visual solutions within cultural and social spaces.
  3. Create prototype solutions as the means to achieve innovative outcomes.
  4. Design an organisational identity that meets a brief.

Unit Content

  1. Aspects of holistic design including typography, empathic design methods and rapid prototype.
  2. Design and construction of organisational identity.
  3. Historical and cultural aspects of organisational identity.
  4. Triple-bottom line impacts of design.

Additional Learning Experience Information

Tutorials and lectures.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
JournalResearch Journal40%
ProjectDesign Project *60%

* Assessment item identified for English language proficiency


Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES2101|2|2