School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

  • Unit Title

    Strategic Visual Communication
  • Unit Code

    DES2114
  • Year

    2022
  • Enrolment Period

    1
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Hanadi HADDAD

Description

This unit introduces students to a range of strategies and applications for the design and construction of purposeful visual communication. In particular the unit focuses on the communicative advantages of drawings and diagrams. Students will develop concepts for communication contexts including visual identity and service design.

Prerequisite Rule

Students must pass unit Design Drawing TDD1101 before being allowed to enrol in the this unit.

Equivalent Rule

Unit was previously coded DES4104, DES2104

Learning Outcomes

On completion of this unit students should be able to:

  1. Develop written rationales, informed by current image theory, for design briefs.
  2. Create visual design prototypes appropriate for a range of media and contexts.
  3. Discuss the current trends and developments in picture-based design.
  4. Express information clearly using pictures and visualisations.

Unit Content

  1. Application of pictures for deliberate communication.
  2. Image and picture choice.
  3. Conceptual development of information visualisations.
  4. Visual communication design processes.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

Additional Learning Experience Information

This unit provides students with practical approaches to merging visual communication theories and tactile visualisation techniques, with computer imaging technology and software. Students will work on a live industry brief. Tutorials involve group and individual learning activities focus on exploring complexity through visualisation and its production. Classes will be conducted in an interactive and reflective manner, to develop teamwork skills. Classes involve peer reviews and critique sessions that encourage peer learning.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ProjectClient project 30%
JournalResearch and development journal30%
ProjectPersonal project40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

DES2114|1|1

School: Arts and Humanities

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

Your unit may be subject to government or third party COVID-19 vaccination requirements. Please consider this before enrolling in this unit, and speak with the unit coordinator if this raises any concerns.

  • Unit Title

    Strategic Visual Communication
  • Unit Code

    DES2114
  • Year

    2022
  • Enrolment Period

    2
  • Version

    1
  • Credit Points

    15
  • Full Year Unit

    N
  • Mode of Delivery

    On Campus
  • Unit Coordinator

    Dr Hanadi HADDAD

Description

This unit introduces students to a range of strategies and applications for the design and construction of purposeful visual communication. In particular the unit focuses on the communicative advantages of drawings and diagrams. Students will develop concepts for communication contexts including visual identity and service design.

Prerequisite Rule

Students must pass unit Design Drawing TDD1101 before being allowed to enrol in the this unit.

Equivalent Rule

Unit was previously coded DES4104, DES2104

Learning Outcomes

On completion of this unit students should be able to:

  1. Develop written rationales, informed by current image theory, for design briefs.
  2. Create visual design prototypes appropriate for a range of media and contexts.
  3. Discuss the current trends and developments in picture-based design.
  4. Express information clearly using pictures and visualisations.

Unit Content

  1. Application of pictures for deliberate communication.
  2. Image and picture choice.
  3. Conceptual development of information visualisations.
  4. Visual communication design processes.

Learning Experience

Students will attend on campus classes as well as engage in learning activities through ECU's LMS

JoondalupMount LawleySouth West (Bunbury)
Semester 2Not Offered13 x 1 hour lectureNot Offered
Semester 2Not Offered13 x 2 hour tutorialNot Offered

For more information see the Semester Timetable

Additional Learning Experience Information

This unit provides students with practical approaches to merging visual communication theories and tactile visualisation techniques, with computer imaging technology and software. Students will work on a live industry brief. Tutorials involve group and individual learning activities focus on exploring complexity through visualisation and its production. Classes will be conducted in an interactive and reflective manner, to develop teamwork skills. Classes involve peer reviews and critique sessions that encourage peer learning.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant School Progression Panel.

ON CAMPUS
TypeDescriptionValue
ProjectClient project 30%
JournalResearch and development journal30%
ProjectPersonal project40%

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Integrity

Integrity is a core value at Edith Cowan University, and it is expected that ECU students complete their assessment tasks honestly and with acknowledgement of other people's work. This means that assessment tasks must be completed individually (unless it is an authorised group assessment task) and any sources used must be referenced.

Breaches of academic integrity can include:

Plagiarism

Copying the words, ideas or creative works of other people, without referencing in accordance with stated University requirements. Students need to seek approval from the Unit Coordinator within the first week of study if they intend to use some of their previous work in an assessment task (self-plagiarism).

Unauthorised collaboration (collusion)

Working with other students and submitting the same or substantially similar work or portions of work when an individual submission was required. This includes students knowingly providing others with copies of their own work to use in the same or similar assessment task(s).

Contract cheating

Organising a friend, a family member, another student or an external person or organisation (e.g. through an online website) to complete or substantially edit or refine part or all of an assessment task(s) on their behalf.

Cheating in an exam

Using or having access to unauthorised materials in an exam or test.

Serious outcomes may be imposed if a student is found to have committed one of these breaches, up to and including expulsion from the University for repeated or serious acts.

ECU's policies and more information about academic integrity can be found on the student academic integrity website.

All commencing ECU students are required to complete the Academic Integrity Module.

Assessment Extension

In some circumstances, Students may apply to their Unit Coordinator to extend the due date of their Assessment Task(s) in accordance with ECU's Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000001386.

Special Consideration

Students may apply for Special Consideration in respect of a final unit grade, where their achievement was affected by Exceptional Circumstances as set out in the Assessment, Examination and Moderation Procedures - for more information visit https://askus2.ecu.edu.au/s/article/000003318.

DES2114|1|2