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  2. Design Practices: Publication [DES2203]

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Design Practices: Publication

  • Unit Code

    DES2203

  • Year

    2015

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit introduces students to the complex world of publication design including brochures, annual general reports, paper engineering, catalogues, posters, flyers and the like. This unit explores the underlying principles, materials and methodologies of lay-out design, advanced typography, multi-page publications, print colour, the use of images and illustrations, issues of copyright, client briefs and material outputs. It also addresses publication design issues such as book design and binding.

Learning Outcomes

On completion of this unit students should be able to:

  1. Discuss and describe the characteristics of various publication formats and the materials used to construct them.
  2. Plan and produce a range of print-based publications to industry standards.
  3. Produce appropriate solutions for a client that fit within the limitations of the brief.
  4. Produce publications demonstrating a firm grasp of the principles of layout design and spatial arrangement.
  5. Understand and discuss the history and context of publication design

Unit Content

  1. Advanced Typography.
  2. Advanced print pased materials and media.
  3. Critical analysis of the issues of copyright and client contexts.
  4. Editorial Design.
  5. Graphic layout and communication.
  6. Paper engineering and bookbinding techniques.
  7. Print based communication history and theory.
  8. The commercial and cultural context of graphic layout design.
  9. Theories and practice of spatial division and arrangement.

Additional Learning Experience Information

Lectures, Seminars and Workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
JournalJournal20%
ExerciseExercises20%
ProjectProject 130%
ProjectProject 230%

Text References

  • Hurlburt, A. (1982). A modular system for the design and production of newspapers, magazines, and books. New York: Wiley.
  • Kaye, J.R. (2002). Design basics: Ideas and inspiration for working with layout, type, and color in graphic design. Gloucester, Mass: Rockport Publishers.
  • Wilde, J., & Wilde, R. (2000). Visual literacy: A conceptual approach to graphic problem solving. New York: Watson-Guptill Publications.
  • Swann, A. (1991). How to understand and use design and layout. (rep. ed., Graphic Designers Library series). Cincinnati, Ohio: How Design Books.
  • Pedersen, B.M. (1992). Graphis publication: The international survey of editorial design. New York: Graphis Press Inc.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES2203|1|1

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Design Practices: Publication

  • Unit Code

    DES2203

  • Year

    2015

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus

Description

This unit introduces students to the complex world of publication design including brochures, annual general reports, paper engineering, catalogues, posters, flyers and the like. This unit explores the underlying principles, materials and methodologies of lay-out design, advanced typography, multi-page publications, print colour, the use of images and illustrations, issues of copyright, client briefs and material outputs. It also addresses publication design issues such as book design and binding.

Learning Outcomes

On completion of this unit students should be able to:

  1. Discuss and describe the characteristics of various publication formats and the materials used to construct them.
  2. Plan and produce a range of print-based publications to industry standards.
  3. Produce appropriate solutions for a client that fit within the limitations of the brief.
  4. Produce publications demonstrating a firm grasp of the principles of layout design and spatial arrangement.
  5. Understand and discuss the history and context of publication design

Unit Content

  1. Advanced Typography.
  2. Advanced print pased materials and media.
  3. Critical analysis of the issues of copyright and client contexts.
  4. Editorial Design.
  5. Graphic layout and communication.
  6. Paper engineering and bookbinding techniques.
  7. Print based communication history and theory.
  8. The commercial and cultural context of graphic layout design.
  9. Theories and practice of spatial division and arrangement.

Additional Learning Experience Information

Lectures, Seminars and Workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
JournalJournal20%
ExerciseExercises20%
ProjectProject 130%
ProjectProject 230%

Text References

  • Hurlburt, A. (1982). A modular system for the design and production of newspapers, magazines, and books. New York: Wiley.
  • Kaye, J.R. (2002). Design basics: Ideas and inspiration for working with layout, type, and color in graphic design. Gloucester, Mass: Rockport Publishers.
  • Wilde, J., & Wilde, R. (2000). Visual literacy: A conceptual approach to graphic problem solving. New York: Watson-Guptill Publications.
  • Swann, A. (1991). How to understand and use design and layout. (rep. ed., Graphic Designers Library series). Cincinnati, Ohio: How Design Books.
  • Pedersen, B.M. (1992). Graphis publication: The international survey of editorial design. New York: Graphis Press Inc.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES2203|1|2