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  2. Design Practices: Information and Advertising Design [DES3206]

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Design Practices: Information and Advertising Design

  • Unit Code

    DES3206

  • Year

    2015

  • Enrolment Period

    1

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit explores two major forms of graphic design: information design and advertising design. The first examines systems of graphical organisation, including maps, graphs, statistical graphics, charts and signs. The second explores the role of the designer within the commercial advertising industry across a range of media.

Prerequisite Rule

Students must pass 1 units from DES2101

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the ways in which information can be represented.
  2. Demonstrate industry specific processes and skills in solving communication problems.
  3. Describe and discuss the design principles used to represent information across a range of media.
  4. Describe and discuss the role of the designer in commercial advertising.
  5. Design a set of advertising materials that convey a message.

Unit Content

  1. Advertising campaign design.
  2. Information Design.
  3. Symbols, signs and logos (Iconography).
  4. Visual language.

Additional Learning Experience Information

Seminars and workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseExercises40%
JournalJournal20%
ProjectProject40%

Text References

  • Bounford, T. (2000). Digital diagrams: How to design and present statistical information effectively. New York: Watson-Guptill Publications.
  • Hughes, R. (2002). Device: File under: Art, commercial (Bk & CD-Rom ed.). (R. Klanten, Ed.). Berlin: Die Gestalten Verlag.
  • Lipton, R. (2002). Information graphics and visual clues: Communicating information through graphic design. Gloucester, Mass: Rockport Publishers.
  • Mischler, M. (Ed.). (2002). Los logos. (R. Klanten & N. Bourquin, Eds.). Berlin: Die Gestalten Verlag.
  • Muller, R. (Foreword). (2004). Dos logos. (R. Klanten & N. Bourquin, Eds.). Berlin: Die Gestalten Verlag.
  • Pierce, T. (1997). The international pictograms standard. New York: Watson-Guptill Publications.
  • Woolman, M. (2002). Digital information graphics. New York: Watson-Guptill Publications.
  • Thaler, P. (2003). Pictoplasma 2: Contemporary character design. Berlin: Die Gestalten Verlag
  • Tufte, T.E. (1990). Envisioning information. Cheshire, Conn: Graphics Press.
  • Tufte, T.E. (1997). Visual explanations: Images and quantities, evidence and narrative. Cheshire, Conn: Graphics Press.
  • Tufte, T.E. (2001). The visual display of quantitative information. (2nd ed.). Cheshire, Conn: Graphics Press.
  • Wildbur, P., & Michael, B. (1999). Information graphics: Innovative solutions in contemporary design (1 Pbk Ed. ed.). London: Thames & Hudson.
  • Samoyault, T. (1997). Give me a sign: What pictograms tell us without words. Viking Books.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES3206|1|1

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

  • Unit Title

    Design Practices: Information and Advertising Design

  • Unit Code

    DES3206

  • Year

    2015

  • Enrolment Period

    2

  • Version

    1

  • Credit Points

    15

  • Full Year Unit

     N

  • Mode of Delivery

    On Campus
    Online

Description

This unit explores two major forms of graphic design: information design and advertising design. The first examines systems of graphical organisation, including maps, graphs, statistical graphics, charts and signs. The second explores the role of the designer within the commercial advertising industry across a range of media.

Prerequisite Rule

Students must pass 1 units from DES2101

Learning Outcomes

On completion of this unit students should be able to:

  1. Analyse the ways in which information can be represented.
  2. Demonstrate industry specific processes and skills in solving communication problems.
  3. Describe and discuss the design principles used to represent information across a range of media.
  4. Describe and discuss the role of the designer in commercial advertising.
  5. Design a set of advertising materials that convey a message.

Unit Content

  1. Advertising campaign design.
  2. Information Design.
  3. Symbols, signs and logos (Iconography).
  4. Visual language.

Additional Learning Experience Information

Seminars and workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

ON CAMPUS
TypeDescriptionValue
ExerciseExercises40%
JournalJournal20%
ProjectProject40%

Text References

  • Bounford, T. (2000). Digital diagrams: How to design and present statistical information effectively. New York: Watson-Guptill Publications.
  • Hughes, R. (2002). Device: File under: Art, commercial (Bk & CD-Rom ed.). (R. Klanten, Ed.). Berlin: Die Gestalten Verlag.
  • Lipton, R. (2002). Information graphics and visual clues: Communicating information through graphic design. Gloucester, Mass: Rockport Publishers.
  • Mischler, M. (Ed.). (2002). Los logos. (R. Klanten & N. Bourquin, Eds.). Berlin: Die Gestalten Verlag.
  • Muller, R. (Foreword). (2004). Dos logos. (R. Klanten & N. Bourquin, Eds.). Berlin: Die Gestalten Verlag.
  • Pierce, T. (1997). The international pictograms standard. New York: Watson-Guptill Publications.
  • Woolman, M. (2002). Digital information graphics. New York: Watson-Guptill Publications.
  • Thaler, P. (2003). Pictoplasma 2: Contemporary character design. Berlin: Die Gestalten Verlag
  • Tufte, T.E. (1990). Envisioning information. Cheshire, Conn: Graphics Press.
  • Tufte, T.E. (1997). Visual explanations: Images and quantities, evidence and narrative. Cheshire, Conn: Graphics Press.
  • Tufte, T.E. (2001). The visual display of quantitative information. (2nd ed.). Cheshire, Conn: Graphics Press.
  • Wildbur, P., & Michael, B. (1999). Information graphics: Innovative solutions in contemporary design (1 Pbk Ed. ed.). London: Thames & Hudson.
  • Samoyault, T. (1997). Give me a sign: What pictograms tell us without words. Viking Books.

Disability Standards for Education (Commonwealth 2005)

For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.

Academic Misconduct

Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:

  • plagiarism;
  • unauthorised collaboration;
  • cheating in examinations;
  • theft of other students' work;

Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.

The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.

DES3206|1|2