Handbook : Unit informationEdith Cowan University

Faculty of Education and Arts

School: Communications and Arts

This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.

• Unit Title

  Design Practices: Design Production

• Unit Code

  DES3207

• Year

  2015

• Enrolment Period

  1

• Version

  1

• Credit Points

  15

• Full Year Unit

  N

• Mode of Delivery

  On Campus
  Online

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Description

This unit engages students in the practice of design at a standard consistent with the design industry. Students will work on a number of design briefs using industry standard work practices. These include time-management strategies, multi-tasking, strict delivery deadlines, client/designer coordination and negotiation, print authorisation and job documentation, as well as budgetary constraints.

Prerequisite Rule

Students must pass 1 units from DES2102

Equivalent Rule

Unit was previously coded DES4207

Learning Outcomes

On completion of this unit students should be able to:

1. Develop job documentation at a professional standard.
2. Execute work to design briefs at professional standard.
3. Keep strict time management deadlines.
4. Negotiate with clients to structure a brief to a professional standard.
5. Prepare design work for production to industry standards.

Unit Content

1. Client management and service.
2. Industrial processes linked to the design industry.
3. Project delivery and presentation.
4. Project management.
5. Requirements and methodologies of design practice.
6. Self promotion and job seeking.

Additional Learning Experience Information

Seminars, and Workshops.

Assessment

GS1 GRADING SCHEMA 1 Used for standard coursework units

Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.

Text References

• Crawford, T. (Ed.). (1998).Co-published with the American Institute of Graphic Arts. AIGA professional practices in graphic design. New York: Allworth Press.
• Williams, T.S. (2001). Graphic designer's guide to pricing, estimating & budgeting. (rev. ed.). New York: Allworth Press.
• Phillips, P.L. (2004). Creating the perfect design brief: How to manage design for strategic advantage. New York: Allworth Press.
• Foote, C.S. (2004). The creative business guide to running a graphic design business. New York & London: W. W. Norton & Company.

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