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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit develops students' skills in qualitative research techniques commonly used in business research. With an emphasis on exploratory research techniques, the unit will include the design of instruments and the process of data collection, analysis and interpretation for qualitative analysis.
Unit was previously coded MKT4613, MKT5113, MKT511D
On completion of this unit students should be able to:
On-campus students attend a weekly three hour seminar. Readings and activities are allocated for completion prior to class. The work modules for each lesson will be available on Blackboard. The seminars are used to workshop the central concepts and explore current student dilemmas, to ensure that students are able to implement the research strategies they have studied. Assignments allow students to gain experience in data collection and analysis to prepare them for thesis preparation. The seminars will involve students in presentations of their research studies to experience explaining and defending their chosen research topics.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Research Project Design | 40% |
| Project | Pilot Research Project | 60% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
FBL5110|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit develops students' skills in qualitative research techniques commonly used in business research. With an emphasis on exploratory research techniques, the unit will include the design of instruments and the process of data collection, analysis and interpretation for qualitative analysis.
Unit was previously coded MKT4613, MKT5113, MKT511D
On completion of this unit students should be able to:
On-campus students attend a weekly three hour seminar. Readings and activities are allocated for completion prior to class. The work modules for each lesson will be available on Blackboard. The seminars are used to workshop the central concepts and explore current student dilemmas, to ensure that students are able to implement the research strategies they have studied. Assignments allow students to gain experience in data collection and analysis to prepare them for thesis preparation. The seminars will involve students in presentations of their research studies to experience explaining and defending their chosen research topics.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Research Project Design | 40% |
| Project | Pilot Research Project | 60% |
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
FBL5110|2|2