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This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit develops students' skills in quantitative research techniques commonly used in business research. The unit will emphasise data analysis techniques, which will equip students to analyse a wide variety of survey data. The unit will include the design of measurement instruments and the process of data collection, analysis and interpretation for quantitative analysis.
Unit was previously coded MKT4614, MKT511E
On completion of this unit students should be able to:
This unit will be available in the on-campus mode. It will be delivered as a 3-hour interactive seminar. The first two hours will usually be a lecture / discussion session. The third hour will be a workshop where students work on either their own research project, or on the analysis and interpretation of data using SPSS in a computer laboratory.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Research Project Design | 40% |
| Project | Pilot Research Project | 60% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
FBL5112|2|1
This unit information may be updated and amended immediately prior to semester. To ensure you have the correct outline, please check it again at the beginning of semester.
This unit develops students' skills in quantitative research techniques commonly used in business research. The unit will emphasise data analysis techniques, which will equip students to analyse a wide variety of survey data. The unit will include the design of measurement instruments and the process of data collection, analysis and interpretation for quantitative analysis.
Unit was previously coded MKT4614, MKT511E
On completion of this unit students should be able to:
This unit will be available in the on-campus mode. It will be delivered as a 3-hour interactive seminar. The first two hours will usually be a lecture / discussion session. The third hour will be a workshop where students work on either their own research project, or on the analysis and interpretation of data using SPSS in a computer laboratory.
GS1 GRADING SCHEMA 1 Used for standard coursework units
Students please note: The marks and grades received by students on assessments may be subject to further moderation. All marks and grades are to be considered provisional until endorsed by the relevant Board of Examiners.
| Type | Description | Value |
|---|---|---|
| Assignment | Research Project Design | 40% |
| Project | Pilot Research Project | 60% |
^ Mandatory reference
For the purposes of considering a request for Reasonable Adjustments under the Disability Standards for Education (Commonwealth 2005), inherent requirements for this subject are articulated in the Unit Description, Learning Outcomes and Assessment Requirements of this entry. The University is dedicated to provide support to those with special requirements. Further details on the support for students with disabilities or medical conditions can be found at the Access and Inclusion website.
Edith Cowan University has firm rules governing academic misconduct and there are substantial penalties that can be applied to students who are found in breach of these rules. Academic misconduct includes, but is not limited to:
Additionally, any material submitted for assessment purposes must be work that has not been submitted previously, by any person, for any other unit at ECU or elsewhere.
The ECU rules and policies governing all academic activities, including misconduct, can be accessed through the ECU website.
FBL5112|2|2